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EPISODES 126 - 150
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It’s Friday and time for ep. 150 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this sesquicentennial broadcast, the courage boys talk about Tesla beginning to advertise, the battle over who owns “Taco Tuesday,” disagree over the relative merits of the upcoming PPAI 100 list, struggle to understand the point behind Apple’s digital version of your own voice, and so much more!
A BIG thanks to Seven Sourcing for sponsoring this fine #podcast. With decades of experience, the team at Seven Sourcing will work with you to demystify direct custom sourcing and ensure you get those “wow” and “aha” moments from your clients. Drop them a line at sales@sevensourcing.com today!
It’s Friday and time for episode 149 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the admirals of artificial intelligence talk about the value of being named one of the “best places to work” by PPAI, take a deep dive into two AI programs (ChatGPT and MidJourney) and how they are impacting marketing and branded merchandise, debate the relative merits online reviews and how they influence buying patterns, and so much more!
A HUGE thanks to our good pals over at Evans for sponsoring this fine broadcast. When you’re looking to make your distributor life easier, look no further than Evans. Visit them at evans-mfg.com.
It’s Friday and time for ep. 148 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Staff Sergeants of Swag share some final thoughts on the PromoCruise, review some authorized and unauthorized merch surrounding the coronation of King Charles III, dive deep into the arresting statistic that being isolated is as harmful to your health as smoking 15 cigarettes a day, and so much more!
A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast. They are the ORIGINAL sustainability company in the promotional products industry and have been for 90 years. Visit Shepenco.com to see all their amazing eco-friendly products!
It’s Friday and time for a special edition of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! If you’re wondering why this episode is special, it’s because they recorded it on a cruise ship in the middle of the Caribbean while on the inaugural PromoCruise. Not surprisingly, they discuss the networking aspects of the event, chat about how to work remotely while at a networking event, Kirby is asked to give one-word impressions of several PromoCruisers, and so much more!
A HUGE thanks to our sponsor in Promocations! If you’re ready to be part of a game-changing networking event happening November 4 – 9, 2023, then PromoCruise 2 is for you! Check out all the details at promocations.com/promocruise or send an email to relax@promocations.com!
It’s Friday which means it’s time to drop episode 146 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week, the Earls of Earth Day talk about the importance of sustainability and how to make it matter for clients, discuss why it’s critical to hire to buy your time back, debate whether podcasts are great sources for news, share why a creative voice in your organization is a must, and so much more!
Huge thanks to our pal Bruce Jolesch at PXP Solutions. He and his team would LOVE to show you why so many people use PXP Solutions for their contract decorating needs. Reach out to him at 214.380.1883 or bruce@pxpsolutions.com.
It’s Friday and time for ep. 145 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Captains of Cash Flow talk about some lessons learned planning a game-changing industry networking event, share strategies to grow sales even when clients are cutting budgets, discuss both NPR and PBS leaving Twitter over being labeled “State Controlled Media,” debate the current value of LinkedIn, and giggle over the profane brand fail from Wal-Mart.
A HUGE thanks to our friends at Evans for sponsoring this fine broadcast. When you’re tired of the wheels flying off when working with other suppliers, it’s time to make your life easier by working with Evans and visiting www.evans-mfg.com.
It’s a VERY Good Friday when you drop ep. 144 of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie on the promo world! This week the original good-time player-men talk about how Swifties aren’t happy with Taylor Swift’s the quality of Taylor Swift’s tour t-shirts, the marketing of underwear subscriptions from Shinesty, the value (and challenges) of brands celebrating Pride Month, the ridiculous branding (and rebranding) of Twitter by Elon Musk, and so much more!
HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast! They are celebrating International Pencil Day through April 28, 2023 with an amazing special. Email Alex Moltz at alex@shepenco.com for details!
It’s the last Friday of March and time to drop ep. 143 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Defenders of Design & Decoration talk about branded pothole repair in South Africa, whether stability in corporate branding equates to being a market leader, making “meat” out of the DNA of an extinct species and how to brand it, debate the value of Japan regulating “stealth marketing,” and so much more!
A BIG thanks to our friends at PXP Solutions for sponsoring this fine broadcast. When you need amazing apparel decorating and equally amazing service, call Bruce Jolesch at 214.226.3105 and he – along with his team – will be happy to make you and your clients look fantastic!
It’s the first Friday of spring which means it’s time to drop ep. 142 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Earls of Embroidery debate whether it matters that Patagonia returned to promo, discuss a VERY confusing visitor campaign from Regina in Saskatchewan, Canada, muse on the merits of a class action lawsuit against a large sports-themed restaurant for false advertising, and so much more!
A HUGE thanks to our friends at Seven Sourcing for sponsoring this fine broadcast. They are experts in custom overseas merchandise sourcing and have demystified the process to help distributors achieve that “wow” they desire from their clients. To learn more, email them at sales@sevensourcing.com.
It’s Friday AND St. Patrick’s Day which can only mean it’s time to drop ep. 141 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the warriors of women’s empowerment dedicate the entire episode to the women in the promotional products industry that inspire them with their business savvy, creativity, and overall badassery!
A HUGE thanks to our friends at Hirsch for sponsoring this podcast. Help them donate money to Homes for Our Troops by emailing them at marketing@hirschpromo.com. For EVERY email they get with the word “donate” in the subject line and your favorite Hirsch product in the body, they will donate $10 to that amazing organization. Only one donation per email address and emails must be received before 11:59 PM CT on Monday, March 20, 2023.
It’s Friday which means it’s time for ep. 140 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair take a deep dive into the #Online18 from PPAI, debate four influencer marketing trend predictions for 2023, share why Toblerone isn’t so Swiss any longer and how it relates to their branding, and so much more!
A HUGE thanks to our friends at Evans Manufacturing – now part of HPG! They work tirelessly to make the lives of their distributor partners easier. To learn more, head over to evans-mfg.com!
It’s time for episode 139 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Vice Admirals of Vacation talk about how Snugz USA responded to challenges arising out of their acquisition of Sweda, engage in a robust discussion on doctors charging patients for emails (and how it relates to our over connectedness as a society), debate the value of advertising on MLB uniforms, and so much more!
HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast! Visit them at the newly redesigned Shepenco.com to see all of their amazing, eco-friendly products!
It’s Friday and most certainly time for the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the warlocks of the website talk about Twitter stiffing a promo company to the tune of $400k and how to handle when clients stop paying, debate the merits of the new “Meta Verified” program and what it means for social media, Bill lists six things he hates about your website and shares what you can do to fix them, ponder if Netflix’s “Full Swing” will do for golf what “Drive to Survive” did for Formula 1, and so much more!
HUGE thanks to our friends at PXP Solutions for sponsoring this fine broadcast. The owner and President of PXP Solutions, Bruce Jolesch, would love the privilege of working with you and the clients you serve. To learn more, call him directly at 214.380.1883 or email him at bruce@pxpsolutions.com.
You’re darn tootin’ it’s Friday which means it’s time for Ep. 137 of the Promo UPFront #podcast with Bill Petrie and Kirby Hasseman! This week the Barons of Big Game Advertising talk about the good, the bad, and the WTF of Super Bowl LVII commercials, Bill opens up about the final weeks of preparation for the inaugural PromoCruise, share some of the amazing and important work the Promotional Products Education Foundation (PPEF) is doing, share some thoughts on the passing of branded merchandise legend Steve Friedman, and so much more!
A HUGE thanks to our sponsor in PromoPulse! If you’re a distributor and looking to amp up your sales in 2023, head over to promopulse.io/amp for a turnkey marketing solution that will yield immediate results!
It’s Friday and time for episode 136 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Corporate Sponsorships talk about Bill’s induction into the Promotional Products Association of the Mid-South Hall of Fame, the change in commercials for the “Big Game” (and share what they would do with $6.5M for marketing), dissect the forecasted 2023 digital marketing trends from Forbes, share an amazing shift in communications called branded caller ID, and so much more!
A HUGE thanks to our friends at Evans, now part of the HPG family of brands. When you’re ready to make your life easier as a distributor, head over to evans-mfg.com!
It’s Friday and time for episode 135 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Deacons of Decoration muse on Vistaprint’s new reseller program and how it may (or may not) threaten the traditional distributor model, have a robust discussion regarding leadership fatigue and Mike Michalowicz’s way to combat it, consider the merit of McDonald’s going tipsy to target late night customers in New Zealand, ponder whether free WiFi is an incentive to change airline loyalty, and so much more!
A huge thanks to our friends at Shepenco who are doing more than simply talking about sustainability, they are doing something about it. Head over to the newly redesigned Shepenco.com to learn more!
It’s Friday and time for a white-hot episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Confections discuss M&M’s shelving their “spokescandies” because of internet backlash, ponder whether large distributors announcing their sales volumes matter, dive into how “finding the who” is critical to sales growth, check in on the progress of goals, share some VERY hot takes on a post on the Promotional Products Professionals Facebook page where someone is unhappy with SAGE adding diversity filters to supplier searches, and so much more!
A HUGE thanks to our friends at PXP Solutions for sponsoring this broadcast. As a decorator that is fervently committed to the success of their distributor partners, they would love the privilege of working with you. Contact the owner, Bruce Jolesch, at 214.380.1883 or bruce@pxpsolutions.com today!
It’s Friday and time for Ep. 133 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the follow up talk about their takeaways from recent tradeshows, share tips on how to best follow up after a huge event, ponder the impact of ChatGPT on content creation, muse on the proposed ban on any alcohol-related branded merchandise in Scotland, and so much more!
A HUGE thanks to our friends at Hirsch for sponsoring this fine broadcast! If you’re at ASI Fort Worth next week, visit them at booth #724. If not, visit them at hirschpromo.com to see all of their amazing retail brands and how you can leverage them to grow your business!
It’s Friday and time for Ep. 132 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo recording LIVE at the Evans booth at PPAI Expo and discussed the acquisition of Evans by HPG with company President Alan Vaught, pondered whether the Federal Trade Commission should ban non-compete agreements, mused on the value of getting an MBA, and shared their thoughts on Las Vegas and PPAI Expo 2023!
Platinum-level content wouldn’t be available to you without the great support of our friends at Evans who always strive to make the lives of their distributor partners easier. Visit them at evans-mfg.com today!
It’s Friday and time for episode 131 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Dukes of Decorating talk about getting ready for PPAI Expo in Las Vegas, share REAL tips to make the most out of the experience, discuss whether to hire a virtual or in-person employee, share their personal words for 2023, and so much more!
A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast. If you’re in Las Vegas next week, visit them at booth #5405 and help them celebrate 90 years in business!
It’s the last Friday of the year and time for episode 130 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of promo talk about how they would run the marketing department at Southwest airlines after their difficult week, give their thoughts on ASI’s Product of the Year, ponder if we are at the beginning of a return to supply chain normalcy, share the top three worst brand fails of 2022, and so much more!
A huge thanks to our friends at PXP Solutions for sponsoring this fine broadcast. When you want to effectively communicate through creatively decorated apparel, call Bruce Jolesch at 214.380.1883 or email him at bruce@pxpsolutions.com.
It’s time for an eggnog-level Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the holiday heroes talk about the branding of Santa, their holiday traditions as children and how they compare to what they are now, share their choices for the three worst Christmas songs, unveil their top five favorite Christmas movies, Kirby takes a quick holiday quiz, and so much more!
A huge thanks to our friends at PXP Solutions for sponsoring. As the premier contract decorator in the United States, they want to remind you to have a healthy, safe, and prosperous 2023! When you’re ready to partner with an apparel decorator that is dedicated to your success, call Bruce Jolesch at 214.380.1883!
It’s time for ep. 128 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo shares their Mount Rushmore of brands, weigh in on how several states are banning TikTok from government-issued phones, dissect the new Twitter Blue logo (and Twitter Blue itself, Bill quizzes Kirby on prices in 2002 to celebrate the 20th anniversary of Las Vegas hosting PPAI Expo, and so much more!
Huge thanks to our friends at Shepenco for sponsoring this fine broadcast! If you’re heading out to trade shows in January, make sure to see them in Orlando (booth #1211) and Las Vegas (booth #5405)! You can also visit them at Shepenco.com!
It’s Friday and time for episode 127 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Deacon’s of the Dictionary talk about the meaning of the Pantone Color of the Year, discuss Danny Rosin’s blog arguing that old school awards are dead, share the Oxford Dictionary Word of the Year for 2022 – and suggest words that might have been better choices, reveal the winner and loser of football picks for good, and so much more!
A HUGE thanks to our friends at Evans for sponsoring this award-winning broadcast. Even though it’s December, there is still time to get thank-you gifts to out to those who have helped you this year and no one makes it easier than Evans. Visit them at evans-mfg.com!
It’s the first Friday of December which means it’s time for episode 126 of the Promo UPFront Podcast with Kirby Hasseman, Bill Petrie, and special guest host, Josh Robbins! This week the Captains of the Cruise broadcast directly from a floating city and talk about how distributors can maximize sales in December, share some very timely travel tips, discuss bizarre copyright infringement case involving a dog toy, make the final football picks for PPEF, and so much more!
HUGE thanks to Promocations for sponsoring this podcast. Suppliers, there are a few spots left on the inaugural PromoCruise taking place April 24-28, 2023. Don’t miss out on this ground-floor opportunity! Send an email to relax@promocations.com or visit www.promocations.com to get more information!