BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com . Buckle up because it’s time for Ep. 65 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about what one regional association is doing to complete

When your value isn't clear, price becomes the only thing left to compare. Recently, I was speaking with a friend who, as it turns out, buys promotional products. As he knows I ply my trade in the industry, he was quite candid with his dissatisfaction with his current distributor. “They’re fine,” he said. “They get us what we ask for, pricing seems to be right, and the overall service seems to be decent. But, honestly, I don’t see much difference between them and anyone else.

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that! You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast! This week in the Opening Shot, I share some industry quick hits – and I do mean quick. Then I’m joined by the one and only Brittany David from SnugZ. We have a fantastic chat covering

Running a business is one thing. Doing it when life shows up is something else entirely. As a solopreneur, I’m militant about controlling the chaos that comes with running a business on my own. Like others, I’ve spent countless hours building systems, managing my calendar, and planning weeks, quarters, and even years well in advance. Over time, we convince ourselves that as long as we’re disciplined, organized, and focused, everything will keep moving in the right direction.

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com  today! You know it’s time for Ep. 63 of the Between 2 Bran

Frankly, that's the point. Everyone in business is searching for the next big idea, breakthrough strategy, or the “easy button” that will instantly unlock explosive growth. However, the myth of overnight success is exactly that, a myth. The truth is that the most successful businesses are built on something far less exciting: doing the same small things over and over again, long after everyone else has gotten bored and moved on.   Let’s face it, consistency is boring. There’s

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today! If it’s a Friday in March, you know it’s time for a piping hot and oven fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 58, Bill talks about how good it

Why openly sharing ideas might be the smartest competitive move. Ask anyone in the promotional products industry what the key to success is, and most will say the same thing: relationships. Yet it's striking how long our industry has spent deeply distrusting one another. The irony is hard to miss.   When I first started in branded merchandise way back in 2000, the prevailing philosophy - especially on the distributor side - was simple: guard everything. Any information was tr

BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com . Buckle up because it’s time for Ep. 61 of the Between 2 Brands podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the shift from things to experiences by Gen Z and h

The annual list recognizing the amazing contributions of women in the promotional products industry. Last week, I recorded what has turned into my favorite podcast of the year: the annual Powerhouse Women of Promo list, which you can watch or listen to here . Created nine years ago alongside my former podcast partner, Kirby Hasseman, what started out as a simple way to recognize some of the great work done by women in the branded merchandise space has become something that ma