BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com. Oh, it’s time for Ep. 78 of the Between 2 Brands #podcast with your host, Bill Petrie. In this week’s opening shot, Bill talks about the much-needed brand refresh from PPAI and gives his thou

When expectations become commoditized, value has to come from somewhere else. I have an important question: do you remember the last time Amazon impressed you by delivering a package in two days? Neither do I. It’s not because they aren’t remarkably fast and efficient, but because that’s exactly what we consumers have come to expect. The same could be said for ordering groceries through Instacart, having dinner delivered via DoorDash, or booking an epic international trip fro

If it’s Friday, that means a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie. This week’s episode is different than any other episode because there is neither sponsor nor guest – it’s just Bill sharing why he’s grateful to be an American on the eve of the 250th anniversary of the United States. If you’re looking for a hard political stance, keep looking as you won’t find it here. What you will find, however, is a message of sincere gratitude and

Forty years after their MTV heyday, Duran Duran is still relevant. There's a lesson in that for the rest of us. It’s no secret that I love music and that I have a bizarre, bordering on unhealthy, infatuation with Van Halen. What isn’t as well known is that my taste in music is incredibly diverse and eclectic. While I’ll always gravitate towards loud, rude, and aggressive guitars, I also have an affinity for artists like American Aquarium, Johnny Cash, Arielle, Stephen Wilson,

HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that! It’s Friday and time for Ep. 76 of the Between 2 Brands #podcast with the guy who’s still your host, Bill Petrie. Starting off in the Opening Shot, Bill shares his experience at Rupt Summer Camp and what other events can learn from it. Afterwards, he welcomes back a friend of t

The moment we stop being students may be the moment we stop growing. A few weeks ago, I was on vacation in Jamaica with my bride, Sandy, as well as our now grown-up twin boys, Drew and Mitch. One of the funny things about being a parent is that sometimes it’s hard to see them as independent, fully functioning, almost 24-year-old adults, rather than the small humans I remember from the early years. One of the things I vividly remember about childhood is how insanely curious th

This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today! Of course it’s time to drop Ep. 75 of the Between 2 B

Strong relationships open doors, but real value is that keeps them from closing. I’ve had it happen to me, and I’m sure you’ve had it happen to you: you’ve cultivated a strong relationship with your primary contact at a client, but one day, they quit leaving you, more often than not, scrambling to save the business. The first few times it happened to me, I was more confused than anything. I mean, we had a great relationship, worked together for years, built a high level of

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today! Oh, you know it’s time to drop Ep. 74 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill asks why no one seems to be buying World Cup merch and gives some po

The imporance of realizing people treat us exactly the way we’ve trained them to When I first started brandivate almost six years ago, any business was good business - at least in my brain. As such, if you had a pulse, could fog a mirror, and a credit card that wouldn’t be declined, you were a prospect for brandivate. And, as you might predict, not every client was really the best fit for me or what I do. In fact, I remember complaining specifically about a client (name redac