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The Ballad of Bad Merch
The damage to a brand can be irrevocable. It's been over a month since the last Promocations event in Los Cabos, Mexico, and I'm still...

Bill Petrie
16 hours ago4 min read


Between 2 Brands Podcast - Dale Denham
A BIG thanks to our friends at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low...

Bill Petrie
4 days ago1 min read


Burn to Learn
What bad barbecue can teach us about mastering marketing. Growing up in the great state of Texas means you embrace many things:...

Bill Petrie
Aug 174 min read


Between 2 Brands Podcast - Eric Granata
A GIANT thanks to our pals over at Seven Sourcing for sponsoring this platinum-level podcast! When you’re ready to be the partner your...

Bill Petrie
Aug 141 min read


The Medium Popcorn Trap
60% of the time, it works every time. It's happened to all of us: you're at the concessions stand, shocked that popcorn costs more than...

Bill Petrie
Aug 103 min read


Between 2 Brands Podcast - Bill & Kirby Ride Again (ASI Top 40 2025)
A HUGE thanks to our friends over at SHEPENCO for sponsoring this reunion podcast. For over 90 years of family ownership, SHEPENCO has...

Bill Petrie
Aug 71 min read


Who is Your Quarterback?
Ensuring the right tone is set for your organization Like most Americans, I love football and everything surrounding the game. In fact,...

Bill Petrie
Aug 34 min read


Between 2 Brands Podcast - Michele Bell
A BIG Thanks to the good strongs over at Warwick for sponsoring this platinum-level podcast. As a fifth-generation family owned and...

Bill Petrie
Jul 311 min read


A Legacy of Darkness and Light
Business lessons from Ozzy Osbourne. On July 5, 2025, I sat in front of my screen, watching a man who represented much of the music of my...

Bill Petrie
Jul 274 min read


Between 2 Brands Podcast - Liza Sachs
A BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast. When your clients are looking for custom and bespoke...

Bill Petrie
Jul 251 min read
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