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why we exist

Put simply, your mission is our purpose. At brandivate, our strategists, designers, writers, and developers all thrive on the open and free exchange of creative ideas. We jump in, share thoughts, get bold, embrace innovation, get uncomfortable, lead, hold ourselves accountable, and jointly celebrate success with our clients. We fervently believe that anything worth doing is worth doing right. So while we hope you fall in love with our culture, irreverence, and sense of humor, don't mistake our casual clothes with casual standards. brandivate is going to push you and challenge you to make your brand better.


brandivate ignites and accelerates the growth of our clients through market innovation, tireless motivation, and the continual pursuit to elevate all aspects of their business. 


To empower every client to achieve their dreams and reach their business goals. 


Although they might be simple, we cherish our values and use them as a guiding force in all we do.

Take Chances - be brave for ourselves, our clients, and the audience

Be Accountable - through our words, actions, work, and results

Be Unabashedly Curious - continually pushing to do something for the first time every day

Earn Trust - act with integrity, be intentionally authentic, and foster honest relationships

See the Unseen - create boldly and without fear

Have Fun - we take our work seriously, but never ourselves


head brandivator

Bill Petrie
Bill Petrie

Founder and Creative Director

With over 23 years working in executive leadership positions in the promotional products industry, Bill is well poised to work with both suppliers and distributors to grow their businesses by creatively and effectively communicating their brands to connect with their target audiences. 

A featured speaker at the PPAI Expo, former PromoKitchen chef, and Past President of the Promotional Products Association of the Mid-South (PPAMS), the RAC (Regional Association Council) Board, Bill has extensive real-world practice creating successful marketing campaigns, designing award-winning branding, executing content marketing strategies, developing industry-leading education, and implementing marketing and sales plans that generate immediate and positive results for brandivate clients. In 2023, Bill was inducted into the PPAMS Hall of Fame for his innovative contributions to the branded merchandise industry and in 2024, Bill received the PPAI Icon Award for Distinguished Service for his efforts to elevate others.

In his off-hours, Bill likes to spend time in his back yard (affectionately referred to as "the Back Forty") smoking all manner of food. He also enjoys cooking, creating craft cocktails, music, and spending time with his wife, Sandy, their red tick coonhound, Shelby. He also loves hanging with his 21-year-old twin college boys, Drew and Mitch, when they come home for food and laundry. 

If you're interested in having Bill speak at your event, please click here

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