In this weekly podcast - available in both audio and video formats - industry thought leaders Kirby Hasseman and Bill Petrie share their unfiltered thoughts on the world of promotional products, sales, marketing, and branding with a heavy dose of reality and humor. Tune in every Friday at 7:00 AM Central!

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Episode 15

October 16, 2020

It’s a freaky Friday which means it’s time for a fresh episode of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie! This week they talk the Biden fly swatter, UCLA vs. Under Armour, reacting to harsh – and anonymous – criticism, planning a virtual event (and PPAI’s virtual Leadership Development Workshop), Kirby drops an “F-Bomb” rendering this podcast PG-13, and so much more!

 

Huge thanks to our friends over at PromoPulse for sponsoring this candy-corn level podcast!

 

Episode 14

October 9, 2020

Somebody get us a doctor! It’s Friday and most certainly time for your dose of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie!! This week, they talk about the increase in in-person events, devaluing the sales process by being too nice, the new commemorative coin being sold via the White House gift shop, the newsworthiness of virtual sales meetings, the tragic death of Eddie Van Halen, a movie-themed “party in the back,” and so much more! We are so excited, we might as well jump!

 

A huge thanks to our friends at commonsku for sponsoring this red, white, and black striped podcast. 

 

Episode 13

October 2, 2020

It’s Friday and time for (another) PG-13 rated Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they have WHITE hot takes on the speed of campaign merchandise, PPAI Expo going virtual, the name change for BIC Graphic, the “interesting” new Pantone color, the outcome of the PPAI Board election, a new game for the “party in the back,” and so much more! Buckle up for this one, folks.

 

Huge thanks to our friends over at PromoPulse for their sponsorship of this fiery #podcast!

 

Episode 12

September 25, 2020

It’s Friday morning and time for your weekly dose of the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they discuss the promo distributor indicted for fraud, the Netflix docudrama, “The Social Dilemma,” volunteer burnout (and how to say no gracefully), the brilliant Miller Lite “cantenna” marketing campaign, a “get to know Bill” party in the back, and so much more!

 

Huge thanks to the positive good strongs at commonsku for sponsoring this fine broadcast!

 

Episode 11

September 18, 2020

It’s Friday which means it’s time to stop everything you’re doing and listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the controversial label in Patagonia shorts, the launch of Red Goldfish: Promo Edition by Roger Burnett and Stan Phelps, the introduction of an ad-supported phone from AT&T, making sure marketing is in alignment with sales, the new desktop Facebook, the greatness that is Cobra Kai on Netflix, a fun “Party in the Back,” and so much more!

 

Big thanks to PromoPulse for sponsoring this fine, PG-13 rated #podcast!