In this weekly podcast - available in both audio and video formats - industry thought leaders Kirby Hasseman and Bill Petrie share their unfiltered thoughts on the world of promotional products, sales, marketing, and branding with a heavy dose of reality and humor. Tune in every Friday at 7:00 AM Central!

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Episode 74

December 3, 2021

It’s the first Friday of the last month of the year which means there’s no better time to drop episode 74 of the Promo UPFront podcast! This week Kirby Hasseman and Bill Petrie discuss some amazing new research from PPAI on the impact of promotional products, whether being paid in bitcoin is becoming commonplace, how Bud Light is using promo to embrace the sense of smell, Lush cosmetics leaving social media out of concern for the mental health of their audience, an eco-friendly alternative to plastic made from salmon….stuff, Kirby quizzes Bill about alternative career paths, and so much more!

 

This platinum-level content wouldn’t be free without the support of good strongs like our friends at Soapbox!

Episode 73

November 24, 2021

It’s a Black Friday edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In episode 73, the Lieutenants of Leftovers talk about the comeback of live music and what it means for promo, they have very efficient takes on a bunch of promo topics in a new segment called, “Petrie’s Promo Round Up Quick Hit Holiday Week News for People,” talk about the headaches of companies with hybrid workers, discuss the perils of branding your workplace a “family,” we all get to know holiday Kirby during the “Party in the Back,” and so much more!

 

HUGE thanks to our friends at Soapbox for sponsoring this tryptophan-inducing broadcast!

Episode 72

November 19, 2021

Like a turkey from a helicopter, it’s time to drop episode 72 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Giblet Generals give thanks for the things in and out of promo they are thankful for, discuss the trend of celebrities leveraging content marketing, wonder if fully custom cheese foreshadows the future of promo (yes, you read that right), chat about whether work communication “after hours” should be illegal, Kirby drills Bill with a difficult overrated/underrated segment during the “party in the back” and so much more!

A HUGE expression of gratitude to our friends at Blue Generation and their fashion-forward UNTUCKed Collection for sponsoring this tryptophan-level broadcast!
 

Episode 71

November 12, 2021

Oh, you KNOW it’s time for episode 71 of the Promo UPFront podcast! This week hosts Kirby Hasseman and Bill Petrie talk about PPAI’s Promopalooza event during EXPO, Wendy’s changing their name to “meat” in reaction Facebook’s parent company going with Meta, whether one bad movie (or piece of content) can ruin a brand, the genius of Arby’s French fry infused vodka, we find out which people in the industry Kirby would like to work for in the promotional products industry, and so much more!!

Huge thanks to our friends at PromoPulse who want to help you AMPlify your sales with their AMP email service!
 

Episode 70

November 5, 2021

It’s Friday and time for episode 70 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair take a deep dive into the ASI Quarterly Sales Report, discuss Cameo’s acquisition of Represent and what it means for Promo. Edwards Garment rebranding Bishop Custom to Edward X, Pabst Blue Ribbon wanting to deck your pad with free merch, Kirby delivers a very fun (and promo heavy) Party in the Back, and so much more!

 

Huge thanks to our friends over at PromoPulse and their FABULOUS AMP email service for sponsoring this platinum-level (and free) broadcast!

Episode 69

October 29, 2021

It’s a Halloween podcast TAKEOVER for episode 69 of the Promo UPFront Podcast! In this “rated M for Mature” show, the Kirby Lasso and Bill Kent get out their crystal balls to predict the future of promo, look for ways some distributors thrived during the pandemic, share what PPAI is doing to help alleviate the pressures on the supply chain  - and how you can get involved, the lawsuit against Pop Tarts that puts everyone’s brand promise at risk, Bill confused Kirby with crap British candy during the “Party in the Back” and so much more!

 

Huge thanks to our presenting sponsor in Soapbox Marketing Communication. Without their support, content like this wouldn’t be free! FACK!

Episode 68

October 22, 2021

It’s Friday and most assuredly time to drop episode 68 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager audience! This week the Maven’s of Marketing dissect the ASI Power 50 list of the most influential people in promo, wrap up Kirby’s end-user show from last week, discuss the QR Code backlash at restaurants, debate Bill’s assertion that “Sales is dead,” review the efficacy of hybrid events, Kirby grills Bill like a cheese sandwich on a live-music themed Party in the Back, and so much more!!

 

Big thanks to PromoPulse and their game-changing AMP email service for sponsoring this pumpkin spiced level #podcast.

Episode 67

October 15, 2021

It’s time for episode 67 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo talk about mavericks in the promotional products industry, debate whether it’s time to have end-user shows again, share their favorite non-promo podcasts, Bill wants us all to get better acquainted with “autumn Kirby” during the Party in the Back, and so much more!

 

A HUGE thanks to our friends at PromoPulse and their AMAZING amp email service for sponsoring this crispy-leaf-level broadcast.

Episode 66

October 8, 2021

It’s Friday morning which means one thing and one thing only: time to drop episode 66 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Head Honchos of the Hoodie talk about the data breach at Next Level apparel – and the very casual response from the company, the great social media crash of 2021 and the impact on businesses, being intentional with a morning routine, the greatness that is smoked sweatpants from Arby’s, Kirby grills Bill on the best TV shows of all time during the “Party in the Back,” and so much more!

 

We couldn’t post this premium-grade content for free without the support of great sponsors like Soapbox Marketing Communications!

Episode 65

October 1, 2021

As the crisp autumn air greets us this morning, episode 65 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is hot, fresh, and ready for you! This week the Captain’s of Company Culture discuss the skucamp in-person event, choose their distributor agency dream team, ponder if there are some positives to emerge from the supply chain crisis, share tips on creating a company culture when your personnel is remote, Bill challenges Kirby to define his musical “absolutes” during the Party in the Back and so much more!

 

HUGE thanks to our pals at PromoPulse and their AMP email service for sponsoring this leafy podcast!

Episode 64

September 24, 2021

It’s the first Friday of autumn which means it’s time for episode 64 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie to drop like falling leaves! In this episode the Earls of Espresso share an important message from PPAI President and CEO Dale Denham, discuss the amazing industry lifetime achievement award winners, give tips on what they do to pull themselves out of the seemingly endless amount of negativity in the world, thoughts on Webb Company rebranding to Mixie, discuss the amazing accomplishments of commonsku as they celebrate their 10 year anniversary, Kirby creeps Bill out in a very dark “Party in the Back,” and so much more!!

 

HUGE thanks to our friends at Logojojo for sponsoring this arabica-powered podcast. We couldn’t java better partner!

Episode 63

September 17, 2021

It’s Friday and time for a VERY spicy episode 63 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the supporters of suppliers discuss President and CEO of PPAI Dale Denham’s eloquent message to distributors on supplier treatment during the supply chain crisis (with Kirby and Bill adding some sharp commentary), whether the federal vaccine mandate will be good or bad for businesses, pieces of advice they disagree with, Facilisgroup’s new name for their internal software, Bill takes Kirby on an afterschool trip through time on a very special Party in the Back, and so much more!

 

Huge thanks to the have strongs over at PromoPulse for sponsoring this slightly bitter podcast!

Episode 62

September 10, 2021

It’s been a short week, but Kirby Hasseman and Bill Petrie still found time to record episode 62 of the Promo UPFront Podcast! This week, the Lieutenants of Labor Day share ideas on how they would make the in-person PPAI Expo in January both safe and effective, the continuing importance of the PromoCares #SleepIn4Good campaign, whether the end of federal unemployment benefits will help close the service gap, strange – yet real –  naming rights/sponsorship in athletics, the widening gender gap in college and what the data suggests, Kirby has Bill play virtual bartender for half of the promo industry, and so much more.

 

A HUGE thanks to our pals over at Soapbox Marketing Communications for sponsoring this pillow-level podcast!

Episode 61

September 3, 2021

Time to start off your long weekend by listening to episode 61 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of the Flotilla discuss Hurricane Ida relief efforts – and how you can help, the PPAI Rising Stars list, how to create a competitive advantage during a crisis, what employers need to change to attract (and retain) talent, Bitter Bill makes an appearance and gives a Public Service Announcement, Kirby navigates some truly funny words in the English language during the Party in the Back and so much more!

 

We are so appreciative of our friends at Hirsch Gift for sponsoring this three-day weekend podcast!

Episode 60

August 27, 2021

You wanted the best, but they didn’t make it so here’s what you get instead: episode 60 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of the Selfie talk about the sustainability of cotton tote bags, whether the Notre Dame mascot is offensive, how promo can help increase vaccination rates, the relative merits of a selfie museum, what attributes make the perfect concert t-shirt, Kirby delivers a parable, Bill gets to pick new names during the “Party in the Back,” and so much more!

 

Huge thanks to our friends at PromoPulse and their gorgeous AMP email service for sponsoring this helium-level podcast.

Episode 59

August 20, 2021

Damn straight it’s time for episode 59 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sergeants of Surcharges discuss (in varying detail) the new PPAI board slate, the issues of the supply chain and how the looming shipping surcharges are exacerbating the situation, the bold office move by Brand Fuel, the SUPER cool Puma & Kool-Aid mashup, the encouraging Q2 2021 numbers for distributors, a retro “back to school” themed Party in the Back, and so much more!

 

A HUGE thanks to our friends at PromoPulse for sponsoring this electric podcast!

Episode 58

August 13, 2021

It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the boys of summer talk about Bill dropping off his twins at college, whether digital sustainability is the next wave in promo, the impact of requiring COVID 19 vaccinations for businesses and events (warning: white-hot opinions here), the repercussions for small businesses as the USPS hike prices while reducing services, the new Barbie celebrating front-line workings, Kirby quizzes Bill on board games during the Party in the Back, and so much more!

 

Huge thanks to our friends at PromoPulse for sponsoring this college-level podcast!

Episode 57

August 6, 2021

It’s Friday and time to drop episode 57 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an demanding public! This week the Field General’s of Gaming talk about the PromoCares Sleep4Good initiative, how they would approach a client seeking “adult” products, why employees are eager to accept reduced benefits to continue working from home, whether there is a bachelor’s degree bias among employers, the McDonald’s Australia promotion with Sony PlayStation that never was, the return of rapid-fire with a college mascot themed Party in the Back, and so much more! This truly is the mullet of all podcasts!

 

A huge thanks to our friends at J.Charles for sponsoring this okra-level broadcast!

Episode 56

July 30, 2021

Stop, drop, and roll – it’s time for episode 56 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! This week the Sergeant’s of Strategic Foresight share the first things they would if they were taking over the job of CEO of PPAI, the new concept of a “business shower” to celebrate accomplishments, the importance of talking about mental health in the wake of Simone Biles pulling out of the Olympics, whether job titles matter or not, Kirby makes Bill squirm during the “Party in the Back,”  section of the broadcast, and so much more!

 

HUGE thanks to our friends at PromoPulse and their amazing AMP email service for sponsoring this platinum-level broadcast!

Episode 55

July 23, 2021

It’s time for a poppin’ fresh new episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In episode 55, the Brigadier Generals of the “Free Britney” movement discuss PPAI’s announcement of Dale Denham taking over as President and CEO of the organization, whether it’s time for distributors to reinvest in PPE, if sports are better with athletes "hopped up on goofballs,” what to do with 10,000 misprinted Britney Spears t-shirts, Bill has Kirby admit to his “book of firsts” during the Party in the Back, and so much more!!

 

A HUGE thanks to our pals at Promo Marketing Power Meetings for sponsoring this platinum-level podcast!

Episode 54

July 16, 2021

Dropping like dogecoin, it’s episode 54 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Crypto talk in-depth about the ASI Counselor Awards, the importance of keeping the promotion of content fresh, where people go wrong with branding, whether distributors or suppliers are responsible for elevating promo, Bill has to make some VERY difficult decisions during the Party in the Back, and so much more!

 

A HUGE thanks to our pals at PromoPulse for sponsoring this platinum-level podcast.  

Episode 52

July 2, 2021

It’s the launch of a holiday weekend which means there’s no time like the present to drop episode 52 of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie. This week the Barons of the Barbecue talk about Vistaprint handling the rebrand of the Washington Football Team, people insulating themselves (and their clients) from the realities of the new economy, Tasty’s co-brand with Hamburger Helper (and the giant opportunity for promo), new “perks” to entice workers,  their ideal Independence Day barbecue meals, a Cobra Kai-themed Party in the Back, and SO much more!

 

HUGE thanks to our friends at J.Charles for sponsoring this roman-candle level broadcast.

Episode 53

July 9, 2021

It’s Friday and time for a piping hot Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Generals of the July Vacation talk about the Supreme Court decision that will finally allow NCAA athletes to profit from their name, image, and likeness – and what it means for the world of merchandise, the rapid rise and fall of Clubhouse, whether content marketers should post on holidays or not, the key characteristics to look for in a new employee, Bill stumps Kirby during the Party in the Back, and so much more!

 

A HUGE thanks to our pals at PromoPulse for sponsoring this platinum-level podcast.  

Episode 51

June 25, 2021

It’s Friday and time for an explosive episode of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! Today the Field Marshalls of Fireworks talk about a survey that determined the most patriotic brands in America, how the pandemic has shifted the messaging in promo, commonsku’s product sustainability summit, the truly fabulous Ted Lasso merchandise produced by Warner Brothers, blow it up with a cherry bomb of a “Party in the Back” and so much more!

 

HUGE thanks to our friends at Promo Marketing Power Meetings for sponsoring this red-glared rocket-level podcast!