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In this weekly podcast - available in both audio and video formats - industry thought leaders Kirby Hasseman and Bill Petrie share their unfiltered thoughts on the world of promotional products, sales, marketing, and branding with a heavy dose of reality and humor. Tune in every Friday at 7:00 AM Central!

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It’s Friday and time for episode 135 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Deacons of Decoration muse on Vistaprint’s new reseller program and how it may (or may not) threaten the traditional distributor model, have a robust discussion regarding leadership fatigue and Mike Michalowicz’s way to combat it, consider the merit of McDonald’s going tipsy to target late night customers in New Zealand, ponder whether free WiFi is an incentive to change airline loyalty, and so much more!

 

A huge thanks to our friends at Shepenco who are doing more than simply talking about sustainability, they are doing something about it. Head over to the newly redesigned Shepenco.com to learn more!

It’s Friday and time for a white-hot episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Confections discuss M&M’s shelving their “spokescandies” because of internet backlash, ponder whether large distributors announcing their sales volumes matter, dive into how “finding the who” is critical to sales growth, check in on the progress of goals, share some VERY hot takes on a post on the Promotional Products Professionals Facebook page where someone is unhappy with SAGE adding diversity filters to supplier searches, and so much more!

 

A HUGE thanks to our friends at PXP Solutions for sponsoring this broadcast. As a decorator that is fervently committed to the success of their distributor partners, they would love the privilege of working with you. Contact the owner, Bruce Jolesch, at 214.380.1883 or bruce@pxpsolutions.com today!

It’s Friday and time for Ep. 133 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the follow up talk about their takeaways from recent tradeshows, share tips on how to best follow up after a huge event, ponder the impact of ChatGPT on content creation, muse on the proposed ban on any alcohol-related branded merchandise in Scotland, and so much more!

 

A HUGE thanks to our friends at Hirsch for sponsoring this fine broadcast! If you’re at ASI Fort Worth next week, visit them at booth #724. If not, visit them at hirschpromo.com to see all of their amazing retail brands and how you can leverage them to grow your business!

It’s Friday and time for Ep. 132 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo recording LIVE at the Evans booth at PPAI Expo and discussed the acquisition of Evans by HPG with company President Alan Vaught, pondered whether the Federal Trade Commission should ban non-compete agreements, mused on the value of getting an MBA, and shared their thoughts on Las Vegas and PPAI Expo 2023!

 

Platinum-level content wouldn’t be available to you without the great support of our friends at Evans who always strive to make the lives of their distributor partners easier. Visit them at evans-mfg.com today!

It’s Friday and time for episode 131 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Dukes of Decorating talk about getting ready for PPAI Expo in Las Vegas, share REAL tips to make the most out of the experience, discuss whether to hire a virtual or in-person employee, share their personal words for 2023, and so much more!

 

A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast. If you’re in Las Vegas next week, visit them at booth #5405 and help them celebrate 90 years in business!

It’s the last Friday of the year and time for episode 130 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of promo talk about how they would run the marketing department at Southwest airlines after their difficult week, give their thoughts on ASI’s Product of the Year, ponder if we are at the beginning of a return to supply chain normalcy, share the top three worst brand fails of 2022, and so much more!

 

A huge thanks to our friends at PXP Solutions for sponsoring this fine broadcast. When you want to effectively communicate through creatively decorated apparel, call Bruce Jolesch at 214.380.1883 or email him at bruce@pxpsolutions.com.

It’s time for an eggnog-level Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the holiday heroes talk about the branding of Santa, their holiday traditions as children and how they compare to what they are now, share their choices for the three worst Christmas songs, unveil their top five favorite Christmas movies, Kirby takes a quick holiday quiz, and so much more!

 

A huge thanks to our friends at PXP Solutions for sponsoring. As the premier contract decorator in the United States, they want to remind you to have a healthy, safe, and prosperous 2023! When you’re ready to partner with an apparel decorator that is dedicated to your success, call Bruce Jolesch at 214.380.1883!

It’s time for ep. 128 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo shares their Mount Rushmore of brands, weigh in on how several states are banning TikTok from government-issued phones, dissect the new Twitter Blue logo (and Twitter Blue itself, Bill quizzes Kirby on prices in 2002 to celebrate the 20th anniversary of Las Vegas hosting PPAI Expo, and so much more!

 

Huge thanks to our friends at Shepenco for sponsoring this fine broadcast! If you’re heading out to trade shows in January, make sure to see them in Orlando (booth #1211) and Las Vegas (booth #5405)! You can also visit them at Shepenco.com!

It’s Friday and time for episode 127 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Deacon’s of the Dictionary talk about the meaning of the Pantone Color of the Year, discuss Danny Rosin’s blog arguing that old school awards are dead, share the Oxford Dictionary Word of the Year for 2022 – and suggest words that might have been better choices, reveal the winner and loser of football picks for good, and so much more!

 

A HUGE thanks to our friends at Evans for sponsoring this award-winning broadcast. Even though it’s December, there is still time to get thank-you gifts to out to those who have helped you this year and no one makes it easier than Evans. Visit them at evans-mfg.com!

It’s the first Friday of December which means it’s time for episode 126 of the Promo UPFront Podcast with Kirby Hasseman, Bill Petrie, and special guest host, Josh Robbins! This week the Captains of the Cruise broadcast directly from a floating city and talk about how distributors can maximize sales in December, share some very timely travel tips, discuss bizarre copyright infringement case involving a dog toy, make the final football picks for PPEF, and so much more!

 

HUGE thanks to Promocations for sponsoring this podcast. Suppliers, there are a few spots left on the inaugural PromoCruise taking place April 24-28, 2023. Don’t miss out on this ground-floor opportunity! Send an email to relax@promocations.com or visit www.promocations.com to get more information!

It’s the blackest of all Friday’s which means it’s time to unleash episode 125 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an awaiting marketing world! This week the Tank Commanders of Turkey discussed the ASI Power 50 list, an interesting merch marketing approach from Denny’s, the failure of the TikTok influencer campaign, share things they are both grateful for this Thanksgiving, make football picks for good, and so much more!

 

HUGE thanks to our friends at PXP Solutions for sponsoring this fine broadcast. They still have capacity to help you with your apparel decoration needs so call the owner, Bruce Jolesch at 214.380.1883!

It’s the Friday before Thanksgiving and time for episode 124 of the Promo UPFront Podcast with Bill Petrie & Kirby Hasseman! This week the Warlocks of Wideband talk about a recent article about fixing promo’s brandfill problem – and offer some additional solutions, ponder if it’s worth advertising in outer space, applaud the way ASI is rolling out their annual Power 50 list, get excited about a Thanksgiving side dish in canned, drinkable form, make their weekly football picks for PPEF, and so much more!

 

A HUGE thanks to our promo pals at Shepenco for sponsoring this fine broadcast. Have you visited the new Shepenco website? Well, if not, you need to head over to Shepenco.com right now and see how their amazing tools can help you with your business!

It’s Friday and time for episode 123 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie! Today the Quartermasters of Q3 Sales Results talk about the encryption attack against industry service provider Essent, review the ASI Q3 sales report from ASI, discuss the mental hangover from the mid-term elections, chat about the current pickleball craze, do some football picks to benefit PPEF, and so much more!

 

Platinum-level content wouldn’t be possible without the support of amazing partners like Evans Manufacturing. During the stressful holiday season, they have made it easier than ever to express gratitude through thoughtful gifts. Check out their entire line at evans-mfg.com!

It’s Friday and time for episode 122 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Raconteurs of Raking Leaves talk about the Chicago Bulls partnering with Klarna on in-seat merchandise delivery during games, opine on the value of video games as it relates to business focus, ask how we can get past the hate on social media after (yet another) snit on the Promotional Products Facebook page, make football predictions to benefit PPEF, and so much more.

 

A HUGE thanks to our friends at PromoPulse for sponsoring this pumpkin-spice level #podcast. NOW is the time to partner with PromoPulse on their amazing AMP automating marketing platform, because if you sign up now your first 30 days are FREE! Email Jason Nokes at jason@promopulse.io to get started today!

It’s the last Friday before Halloween which means it’s time to drop episode 121 of the Promo UPFront Podcast on the marketing world! Today the Captains of the Kit Kat talk about the rebranding of Hirsch, discuss the ramifications of Adidas dropping Ye (Kanye West) as a partner – and Bill goes on an epic rant, ponder when the right time is to start a goal, do a little Gambling for Good for PPEF, and so much more!

 

BIG thanks to PXP Solutions for sponsoring this spooky podcast. Bruce Jolesch and his team are ready to help you reduce your stress by working with you to plan for apparel gift giving this holiday season. Contact Bruce at 214.380.1883 or bruce@pxpsolutions.com.

It’s time for episode 120 of the Promo UPFront Podcast! This week the bad boys of branding recorded LIVE in Atlantic City and discussed the #promotionseast show from SAAGNY, the Hasseman Marketing End User show and how to build one for your distributorship, self-destructing promo for sustainability, Kirby takes a quiz about Atlantic City, gambling for good, and so much more!

 

A HUGE thanks to our friends at Shepenco for sponsoring this award winning #podcast. When you’re ready to work with a supplier that truly gets the point, visit Shepenco.com.

Darn tootin’ it’s time to drop episode 119 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of Black Friday talk about the future of PromoKitchen after the departure of founder Mark Graham, an employee who got canned for turning off his computer camera, the value of REI dumping Black Friday for good, the bizarre branding of the NFL’s cancer awareness campaign, gambling for good for PPEF, and so much more!

 

A HUGE thanks to our pals at Evans for sponsoring this platinum-level #podcast! When you’re looking for a promotional products supplier that’s dedicated to making the lives of distributors easier, head over to evans-mfg.com!

It’s the first Friday of October and time for episode 118 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Rear Admirals of Retail talk about what it means to clients for an organization to be a Certified B Corp, ponder if promotional distributors are giving bad advice to clients as it relates to apparel decoration, dissect the relationship between retail and promo, make their weekly football picks for PPEF, and so much more!

 

A giant thanks to our very good friends at Blue Generation for their sponsorship of this fine broadcast. When your clients are looking for fashion forward apparel like the UNTUCKED collection, visit bluegeneration.com.

It’s the last Friday of September which means it’s time for episode 117 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the platoon leaders of the podcast talk about Apple Music taking over sponsorship of the halftime show at “The Big Game,” A huge brand fail from Central Michigan University, the viability of podcasting as a content marketing vehicle, the impact of sleep deprivation on high school kids and what one state is doing about it, weekly football picks for PPEF, and so much more!

 

Huge thanks to our friends at PXP Solutions who are poised and ready to help you reduce your stress by working with you to plan for apparel gift giving this season. Contact PXP President Bruce Jolesch at 214.380.1883 or bruce@pxpsolutions.com.

It’s a Triple F Day (First Friday of Autumn) which means it’s time to drop episode 116 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the admirals of awards share an inspired promo project and why it’s good to take the time to be creative, congratulate the 2023 PPAI Icon Award winners, discuss how to plan for event attendance and avoiding FOMO, chat about some interesting promo collaborations, reveal their weekly football picks for PPEF with a guest picker in Josh Robbins from Vault, and so much more!

 

Let’s give a big thanks to our friends at Shepenco for sponsoring this award-winning broadcast. When you’re looking for creative, cost-effective, and memorable merchandise for your clients, visit Shepenco.com.

It’s Friday which means it’s time for episode 115 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the commanders of the keyboard discuss why the recycled Fast Company article about promo makes little sense, share ways they both relieve stress during the work day, applaud the Brand Together event from Brand Chain for fostering collaboration over competition, make their weekly football picks for PPEF (and share how you can get involved), and much more!

 

Platinum-level content like this wouldn’t be possible without the support of great companies like Evans. Distributors, if you’re looking to make your lives easier, look no further than our friends at Evans. Check them out at evans-mfg.com!

It’s Friday and definitely time for episode 114 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of condiments talk about the idea and execution of the Heinz “Vintage Drip” apparel campaign, discuss how Apple has reversed course and will now sell online advertising, dive deep into creating a next generation customer experience and how that could look, share their picks for week 2 of their football pick ‘em competition, and much more!

 

HUGE thanks to our friends at Blue Generation for sponsoring this autumn-inspired podcast. When you’re looking for amazing autumn apparel like fully custom sublimated hoodies, micro fleece outerwear, and fashion-forward UNTUCKED shirts, look no further than Blue Generation!

It’s Friday which means it’s time to drop episode 113 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Lieutenants of Lemonade talk about employment volatility in social media companies and what it means, the State and Regional Sales Report from ASI, whether it’s truly a goal if accomplishing it requires outside help, the ingenious Chipotle Water Cup candle and lessons marketers can learn from it, share a contest between the two where the loser will donate $100.00 to PPEF, and so much more!

 

HUGE thanks to our friends at PXP Solutions for sponsoring this holiday podcast. When you’re looking for a decorator that you can trust and will go the extra mile, give PXP Solutions a call at 214.380.1883 – you won’t be sorry you did!

It’s (already) the last Friday of August which means it’s time to drop episode 112 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of poutine talk about the new PPAI Board slate and something they both feel is missing, the exhaustion over the continual outrage over everything, the candidate for the best promotional product ever – and a fun little game to go along with it, share a couple of teases for the next episode, and so much more!

 

Platinum level content like this wouldn’t be possible without the support from amazing companies like Hirsch Gift. Whether it’s retail brands, an impactful give-back program, or just the knowledge of working with an amazing group of people who truly care about your success, Hirsch Gift has got you covered. Check out all their amazing merchandise at hg-promo.com.

It’s Friday morning which means it’s time for episode 111 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the FTC talk about the surprising closing of Tri-Mountain, whether influencer marketing is a fad or here to stay, when and how small suppliers should consider hiring multi-line reps, discuss a possible solution for where the value is when it comes to promotional products (manufacturing vs. design/decoration), and so much more!

 

A HUGE thanks to our friends over at Shepenco for sponsoring this platinum-level podcast. As a 4th generation owned and operated business that STILL sells exclusively to promotional products distributors, they truly care about the success of every client. Visit them at Shepenco.com.

It’s Friday morning which means you know it’s time to drop episode 110 of the most popular podcast in the promotional products industry: Promo UPFront with Kirby Hasseman and Bill Petrie. This week the purveyors of promo discuss the ASI Counselor Awards with a focus on a specific category, where and how they consume news, how to apply lessons from the sharing economy to strengthen business relationships, how PPAI is changing the game by including end users, and so much more.

 

Huge thanks to our magical friends at Evans who are dedicated to granting the wishes of distributors. Head over to evans-mfg.com to learn more or email their customer service genies at info@evans-mfg.com to see how they can grant YOUR distributor wish!

It’s the first Friday in August and time for episode 109 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the platoon leaders of promo discuss how CEO’s are cracking down on swag, applaud HALO for being inclusive in hiring key senior executives – and how DEI has a branding problem, hand out some tips on time management, discuss the change at PPAI with Bob McLean leaving and the promotion of Alan Peterson, and much more!

 

A HUGE thanks to Blue Generation for sponsoring this fine broadcast. When you’re looking for fashion-forward apparel that combines style, comfort, quality, and cost-effectiveness, look no further than Blue Generation. To see their UNTUCKed collection – and all their amazing styles – visit them at bluegeneration.com.

You know it’s Friday when Kirby Hasseman and Bill Petrie drop ep. 108 of the Promo UPFront Podcast! This week the mavens of marketing talk about the continued movement of associations hiring promotional professionals into key roles (we’re looking at you, John Cudahy), muse on whether product placement in content works, debate the merits of receiving texts from advertisers, applaud the Coors Light/Patrick Mahomes workaround to sell beer, and discuss the best ways they have embarrassed their children.

 

Platinum level content like this wouldn’t be possible without the good people at PXP Solutions. If you have a large order that requires many different colors, look no further than PXP Solutions and their digital squeegee. Learn more at pxpsolutions.com!

When it’s Friday during the dog days of summer there’s only one way to keep it cool: drop episode 107 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of clickbait talk about how to share bad news with clients, Lindsey Davis and new her role at PPAI, the relative merits of clickbait as a marketing tool, what it means for advertisers now that Budweiser is no longer the exclusive alcohol sponsor of the Super Bowl, and so much more!

 

A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast! When it comes a supplier that cares about YOUR success, you’d be hard pressed to do better than Shepenco. If that weren’t good enough (and it is), when you put the code “SHEPENCO22” on your next order and Shepenco will hook you up 10% free goods or free GROUND shipping!

It’s Friday which means it’s time to drop episode 106 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the dynamic duo of drinkware talks about the very bold (and NSFW) marketing strategy of the “new” Radio Shack, whether the paywall model for content works, the changes at brandivate and what the future looks like for the organization, the value of Moonpie sunscreen and other unexpected collaborations, and much more!

 

HUGE thanks to Evans for sponsoring this platinum-level podcast. At Evans, they have created an entire ecosystem to make the lives of their distributor partners easier. Learn more at evans-mfg.com!

It’s the Friday of a short holiday week and there’s no better way to usher in the weekend than dropping episode 105 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair remember Brian Jolin who passed away from colon cancer on Wednesday, talk about Mastercard dropping an album featuring up and coming music acts, give tactical advice on how to help your clients steer their brand though inflation, shame Burger King for their “gift” to an employee who hadn’t missed a day in 27 years, marvel at the partnership of Red Cross, Discovery Channel’s Shark Week, and amazing merch to drive blood donations, and so much more!

 

Today we give a huge thanks to our friends at Blue Generation for sponsoring this fine broadcast. When you’re looking for colorful apparel that truly pops, look no further than Blue Generation.

The correct way to kick off a long weekend is to drop episode 104 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshall’s of Fireworks talk about the launch of Better Business University, chat about the amazing influencer kit from SAAGNY and Promotions East, dive into the launch of Promocations, ponder the efficacy of KFC’s “finger sporks,” and so much more!

 

Patriotic content like this wouldn’t be free without support of great companies like PXP Solutions. From screen printing to embroidery to scented ink to digital squeegee, PXP Solutions will work with you to decorate apparel that will get your client noticed.

It’s the first Friday of summer and there’s no better way to beat the heat than by listening to episode 103 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Sultans of Summer talk about Kraft rebranding their iconic Macaroni and Cheese, discuss Biff Tannen (actor Tom Wilson) selling a VHS copy of “Back to the Future” for $75,000, review the worst return to office strategy out there (and Bill admits he was wrong about something), chat about a large University located in Columbus, Ohio trademarking the word, “the,” laugh at the ridiculousness of French’s Ketchup popsicle, and so much more!

 

HUGE thanks to our friends at Evans for sponsoring this fine broadcast. Due in large part to giving distributors their time back, Evans has been nominated for a Supplier Star award – vote for them by visiting ppai.org/supplierstar.

It’s time to drop episode 102 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the captains of the coastline talk about the rebranding of former McDonald’s restaurants in Russia, preach the power of promotional products on vacation, define the difference between marketing and promotion (they are not the same), debate the merits of the 4-day work week, muse about Velveeta-scented nail polish…and share other collaborations they never want to see, and so much more!

 

Platinum-level content like this wouldn’t be possible without the support of our friends at Shepenco. They truly have a writing instrument for every occasion. Even more, use the code “Shepenco22” on your next order for free goods. You can email Alex Moltz at alex@shepenco.com for details and even some random samples!

It’s time to start a new century with episode 101 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the fans of the freshwater lobster talk about Tito’s vodka offering grants for small businesses, applaud MiPPA for their intentional DEI work, discuss focusing on mission and vision statements when doing a brand refresh (great work Gold Bond), muse on increased marketing budgets while consumer confidence wanes – and how it presents opportunities in promo, debate whether they have found the dumbest promo product ever in the Hoagie Holder, and so much more!

 

HUGE thanks to our friends at Hirsch Gift for sponsoring this fine broadcast! Follow them on Facebook, Instagram, and LinkedIn to see how you can win a Raycon Power Speaker Ultra! To get a second chance to win, simply share this podcast (June 10, 2022 only) on your social feeds with the hashtag #RockinWithRaycon!

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