In this weekly podcast - available in both audio and video formats - industry thought leaders Kirby Hasseman and Bill Petrie share their unfiltered thoughts on the world of promotional products, sales, marketing, and branding with a heavy dose of reality and humor. Tune in every Friday at 7:00 AM Central!
January 15, 2021
It’s a cold Friday but it’s time to warm up with a hot and fresh Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about commonsku’s skucon virtual event, whether fatherhood will change as a result of the pandemic, Burger King’s not-so-bold rebrand, the greatness that is Cobra Kai on Netflix, Kirby brings in a STRONG game for the “Party in the Back,” and so much more!
A warm expression of gratitude to PromoPulse for sponsoring this hot-cocoa level podcast!
January 8, 2021
It’s Friday and time for a brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss attending in-person tradeshows, firing the engine back up after time off, Budweiser trolling soccer goalies, what to expect at the PPAI Direct-2-You virtual EXPO, the brilliant KFC gaming console, Kirby gives out promo awards during the “Party in the Back,” and so much more!
Huge thanks to our friends at J.Charles for sponsoring this platinum-level podcast! They know you’re bummed you can’t travel to Vegas this year, so they are giving away a “white glove” experience at EXPO 2022 which includes limo service to and from McCarran airport and a four-night stay at the Delano hotel! To qualify, simply schedule and attend a meeting during PPAI Direct-2-You by clicking here. Yes, it’s just that simple!
January 1, 2021
Look, let’s be honest – you’re likely hungover from saying sayonara to 2020 which means we have ZERO expectations you’ll listen to this brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie before noon today. However, when you do listen, you can hear them talk about what the second round of stimulus means for the promo industry, they get out the crystal ball to share what they see ahead for the industry and beyond in 2021, make some wheels-off predictions, and so much more!
Huge thanks to the good strongs over at PromoPulse for sponsoring this first podcast of 2021!
December 25, 2020
You’ve opened all your presents, you’ve quietly spiked your coffee with Bailey’s, and it’s time for our Christmas gift to you: a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they chat about the Bic Graphic/Koozie Group acquisition of Imagen Brands, dissect Promo Year 2020 by sharing things that surprised them, the WTF moment of the year, best pivot, say goodbye to those who have left us, and the moments & people that inspired them, and an EPIC Party in the Back where Kirby chooses his favorite secular Christmas song using a 16-song, single elimination format! This is one you won’t want to miss – and this time we mean it!
December 18, 2020
It’s one week until Christmas Day, so why not listen to the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie while shopping – or wrapping – those last-minute gifts?!?! This week they talk about how Pantone FINALLY got the color(s) of the year right, the importance of awards as tools of validation, the challenge of repeating content, AIM Smarter forming a diversity council, the Cleveland Baseball Team selling offensive merchandise while changing their name, Kirby brings in a STRONG “Party in the Back,” and so much more!
December 11, 2020
It’s Friday and time for the sort of famous, always notorious, Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they remember industry icon Tee Hamilton, industry leader Jeff Lederer saying goodbye to alphabroder/Prime, how each of them are using December to their advantage, the differences between starting and running a business during a pandemic, the lessons they think they will have learned from 2020 when looking back in five years, a holiday-movie themed party in the back, and so much more!
December 4, 2020
Oh, the weather outside is frightful, but the brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is so delightful! This week they talk about the shipping challenges disrupting the supply chain, the continual evolution of content marketing, whether custom branded Oreo’s are a threat to or the future of promo, the debate over the changes to a classic holiday Hershey Kisses commercial, the sauciest moment of the year as the McRib from McDonald’s returns – with a cause, a holiday cocktail themed “party in the back,” and so much more!
HUGE thanks to PromoPulse for sponsoring this Big Mac level podcast!
November 27, 2020
It’s a Friday – and tryptophan induced – Promo UPFront Podcast with Kirby Hasseman and Bill Petrie, this week they talk about the people in promo they are thankful for, reimagining productivity during the pandemic, whether sharing side hustles are good or bad, Arby’s deep fried turkey pillow, a great topic from Javier Melendez about being punished for caring about a brand, the return of the original rapid fire during the “party in the back,” and so much more!