In this weekly podcast - available in both audio and video formats - industry thought leaders Kirby Hasseman and Bill Petrie share their unfiltered thoughts on the world of promotional products, sales, marketing, and branding with a heavy dose of reality and humor. Tune in every Friday at 7:00 AM Central!

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Episode 50

June 18, 2021

It’s Friday and time for episode 50 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Admirals of Advocacy talk about PPAI’s Virtual L.E.A.D. that took place this week, Kirby’s pet peeve about pet peeves (yes, you read that right), Netflix opens up a merch shop which just might be the future of swag, the “great resignation” that’s taking place as quitting rates soar, Kirby REALLY confounds Bill during a rousing Party in the Back, and so much more!

 

HUGE thanks to our friends at Hirsch Gift for sponsoring this milestone podcast!

Episode 49

June 11, 2021

You know what time it is without anyone telling you: episode 49 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the head honchos of hard seltzer talk about the HUGE moves around the world of promo, ASI has an in-person show in Austin, summer vacation plans for the hard seltzer honchos, a robust discussion about the changes to the PPAI Pyramid Awards, the long-awaited return of “rapid fire” during the Party in the Back, and so much more which really does make this the mullet of all podcasts!

 

Special expressions of gratitude (or, thanks, as it were) to our friends at PromoPulse and their amazing AMP email service for sponsoring this platinum-level broadcast.

Episode 48

June 4, 2021

It’s the first Friday of June and time for the Promo UPFront podcast with Kirby Hasseman or Bill Petrie! This week the power pair of promo start off by sharing some personal news this week – Kirby becoming a grandfather and Bill saying goodbye after the passing of his dad, con artists targeting promo distributors (and how to avoid becoming the next statistic), whether airlines are right to ban booze on flights due to unruly behavior of a few, blending personal and professional life on social media, the abject disaster of the New Era “local market” MLB caps, a tip of the promo hat to Mary Jo Tomasini who was named PPAI Woman of Distinction, Kirby rattles Bill with a food-themed “Party in the Back,” and so much more!

 

A HUGE thanks to our friends over at J.Charles for sponsoring this booze-free podcast!

Episode 47

May 28, 2021

It’s Friday and time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of Frozen Pizza talk about the brand new DiGiorno pizza merchandise – and what swag Kirby would recommend for restaurants in his town, whether the ASI Chicago in-person event is too soon, what suppliers might want to do with all of the hand sanitizer sitting on shelves, the things they changed during the pandemic that they will keep doing after, Bill quizzes Kirby on the animals he could beat unarmed during the Party in the Back, and so much more.

 

What makes this episode so very special? The fact that it’s sponsored by our good pals over a PromoPulse and their AMP email service for distributors!

Episode 46

May 21, 2021

It’s Friday morning which means it’s time for one thing and one thing only: a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Captains of Commencement talk about which promo people they would like to hear graduation speeches from, whether people hate the office or the commute, ransomware attacks on the rise and what to do about it, how to handle those clients that pay at the rate of a tree sloth, a terse promo public service announcement, Bill walks off the show during the Party in the Back, and so much more!

 

HUGE thanks to our good pals at PromoPulse for sponsoring this fine broadcast!

Episode 45

May 14, 2021

It’s Friday and time for a WHITE HOT edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair have some very strong opinions as they discuss the HALO rebrand, people calling-out their “partners” on global supply chain issues, an Ohio hospital suing a Fully Promoted franchisee for PPE fraud, the marketing problem wrapped in the vocal minority and assumed symbols of hate, we get to know Kirby on a deep level with the return of rapid fire, and so much more!

 

A HUGE thanks to our friends at PromoPulse for sponsoring this platinum-level podcast!

Episode 44

May 7, 2021

It’s Friday and time for an agave-fueled Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Mescal discuss how Google is saving $1B annually by setting new office hour policies – and how the world may not look as familiar as we thought when the pandemic is finally over, the decision of Visstun to leave the promotional products industry (sort of), the “commonsku kerfuffle” on the Promotional Products Professionals Facebook page where both Kirby and Bill have some salty takes, the recent proliferation of food options in promo, a PPAI Expo/Vegas-themed Party in the Back, and so much more.

 

A special thanks to our friends at J.Charles for sponsoring this “spicier than a habanero” podcast.  

Episode 43

April 30, 2021

It’s the Friday before Cinco de Mayo so you know it’s time for a tequila-soaked Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Officers of Oaxaca talk about distributors reporting Q1 sales down 15% from 2020 – and what Q2 might look like, Kirby’s Better Business University, how to treat credit card processing fees as it relates to clients, the podcast hosting battle between Apple Podcasts and Spotify, reinvention during the pandemic, a Cinco de Mayo themed rapid-fire during the “Party in the Back,” and so much more!!

 

Muchas gracias to our friends over at PromoPulse or sponsoring this spicy margarita-level podcast!

Episode 42

April 23, 2021

It’s Friday morning which means it’s time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Majors of Mezcal talk about FedEx entering the world of promotional products (sort of), work from home injuries, Untuckit’s partnership with PCNA, Miller Lite’s genius “Vax Time Tees,” Norm Hullinger leaving alphabroder for Bella+Canvas, an epic “Party in the Back” where Kirby explores Bill’s bizarre love of footwear, and so much more!

 

A huge thanks to one of the true innovators in the industry for sponsoring this fine broadcast: PromoPulse!

Episode 41

April 16, 2021

It’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Marketing talk about brand crushes they have in the world of promo, Patagonia saying goodbye to the promo world by no longer allowing additional branding on their apparel, the Fiat/Google co-branded line of cars – and how to make client partnerships work for your company, the problem of consuming content, the return of rapid fire with a minor league mascot-themed Party in the Back, and so much more!

 

Huge thanks to the good strongs over at PromoPulse for sponsoring this ever-so consumable content.