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Between 2 Brands Podcast Ep. 5 - Lindsay Bons
A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It’s 2025 and time to elevate your offerings...

Bill Petrie
Feb 141 min read


Explaining the Unexplainable
Harnessing the power of storytelling in your business I attended Texas A&M University, which means I've participated in traditions that,...

Bill Petrie
Feb 103 min read


Between 2 Bands Ep. 4 - Brett Schaffer
A HUGE thanks to our friends at Artwork Services USA for sponsoring this fine broadcast. When you’re looking for the right partner to...

Bill Petrie
Feb 71 min read


Constant Gentle Pressure
Transform how you serve your clients. In the world of branded merchandise, where relationships and reputation often trump basic...

Bill Petrie
Feb 33 min read


Between 2 Brands Ep 3. - Brittany Frase
A HUGE thanks to our friends at SHEPENCO for sponsoring this fine broadcast. For 92 years – and four generations – SHEPENCO has defined...

Bill Petrie
Jan 311 min read


It's Time to Say "No" to the Yes Man
Open the door to idea sharing and collaboration. Few things in my life have put more fear into me than entering the real world after...

Bill Petrie
Jan 273 min read


Between 2 Brands Ep. 2 - Josh Ellis of PPAI
A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is...

Bill Petrie
Jan 241 min read


Flying Through Friction
Making it easier for your clients to buy through you. In the history of commerce, there has never been a more complicated and challenging...

Bill Petrie
Jan 203 min read


Between 2 Brands Ep. 1 - Nick Lateur of Merch.ai
A HUGE thanks to our friends at CoasterStone for sponsoring this inaugural broadcast! When you’re looking for rock-solid branded...

Bill Petrie
Jan 171 min read


Make Continual Learning a Lifestyle
The moment you stop learning is the moment you stop evolving. In the promotional products industry, the single most important day of 2025...

Bill Petrie
Jan 133 min read
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