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Between 2 Brands Ep. 10 - Travis Powell
A BIG thanks to our pals over at BEL Promo for sponsoring this fine podcast. When your clients ask you for merch available, with low...

Bill Petrie
Mar 201 min read


The Powerhouse Women of Promo List
2025 Edition Last Friday, Kirby Hasseman joined me on the Between 2 Brands Podcast to unveil our annual list of “Powerhouse Women in...

Bill Petrie
Mar 162 min read


Between 2 Brands Ep. 9 - PowerHouse Women of Promo with Kirby Hasseman
A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine podcast. When you're ready to elevate yourself from just a...

Bill Petrie
Mar 131 min read


Why Yes Might Be Wrong
Think before you automatically say yes to every client request. Through both training and experience, salespeople have been conditioned...

Bill Petrie
Mar 91 min read


Between 2 Brands Ep. 8 - Dana Geiger
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season...

Bill Petrie
Mar 71 min read


Are You Removing Your Purchasing Friction Points?
Four ways to think like your clients to remove friction from the buying process. There has never been a more complicated time in the...

Bill Petrie
Mar 33 min read


Between 2 Brands Podcast Ep. 7 - David Shultz
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season...

Bill Petrie
Feb 281 min read


Your Critics Are Probably Right
Listening honestly to criticism can be your best tool for innovation. Nobody enjoys being criticized. And yet, if you want to grow -...

Bill Petrie
Feb 243 min read


Between 2 Brands Podcast Ep. 6 - Alex Paschal
A HUGE thanks to our friends at CoasterStone for sponsoring this fine broadcast! With a combination of stone-cold quality, striking...

Bill Petrie
Feb 211 min read


Embracing Change to Thrive
What Van Halen taught us about succeeding after an unplanned exit. Change. Just saying the word out loud makes people in the promotional...

Bill Petrie
Feb 173 min read
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