Between 2 Brands Ep. 8 - Dana Geiger

A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!

It’s Friday and time for Ep. 8 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about brand loyalty when the product you seek is experiencing scarcity and no longer a premium due to insane pricing. Afterwards, Bill is joined by Dana Geiger from The Premier Group where they talk about common challenges brands face, the biggest hurdle that distributors have to overcome to successfully market their businesses, and Bill’s “dream guest!” As is our custom, Bill asks Dana some awkward “Five Easy Questions” that you do NOT want to miss!