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Edward Van Halen: A Brand Study in Joy
That smile communicated an honest and pure joy that only comes from the deepest reaches of one's soul.

Bill Petrie
Oct 12, 20205 min read


Promo UPFront Podcast - Episode 14
Promo UPFront Podcast - Episode 14

Bill Petrie
Oct 9, 20201 min read


Assuming the Worst
When you assume the worst in people, that's exactly what you'll find.

Bill Petrie
Oct 5, 20205 min read


Promo UPFront Podcast - Episode 13
Sponsored by PromoPulse The velocity of campaign merchandise, PPAI Expo going virtual, Pantone's bold new color for a cause, Bic...

Bill Petrie
Oct 2, 20201 min read


Promo as a Vehicle For Good
Roy Spence once said, "it's not what you sell; it's what you stand for."

Bill Petrie
Sep 28, 20202 min read


Promo UPFront Podcast - Episode 12
Sponsored by commonsku Promo distributor indicted for fraud, "The Social Dilemma," volunteer burnout, the Miller Lite "Cantenna," and so...

Bill Petrie
Sep 25, 20201 min read


The Blind Spot
The dissenting voice is the one that gives pause so that different potentials can be considered.

Bill Petrie
Sep 21, 20203 min read


Promo UPFront Podcast - Episode 11
Sponsored by: PromoPulse The launch of Red Goldfish: Promo Edition, the controversial Patagonia label, reduced-cost but ad-supported...

Bill Petrie
Sep 18, 20201 min read


Entrepreneurship Confidential
At times, building a business and a brand becomes achingly difficult, seemingly testing us beyond our limits.

Bill Petrie
Sep 14, 20205 min read


Promo UPFront Podcast - Episode 10
Sponsored by: commonsku HPG acquires Webb Company, embracing boldness in a time of crisis, a debate over videoconferencing, the USAF...

Bill Petrie
Sep 11, 20201 min read
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