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This Blog Could've Been a Zoom Call
Not every meeting requires virtual - and usually awkward - face to face interaction.

Bill Petrie
Sep 7, 20203 min read


Promo UPFront Podcast - Episode 9
The PPAI Rising Stars list, Walmart takes on Amazon Prime, avoiding dangerous hand sanitizer, the death of printed catalog at the hands...

Bill Petrie
Sep 4, 20201 min read


The Nutella Dilemma
The client will ultimately decide if you deliver on your brand promise. I originally complained about Nutella and the false flavor...

Bill Petrie
Aug 31, 20202 min read


Promo UPFront Podcast - Episode 8
Sponsored by: commonsku The lack of diversity in the promotional products industry - and what we can do about it, defending the PPAI...

Bill Petrie
Aug 28, 20201 min read


The Customer is NOT Always Right
Sometimes, they are wrong.

Bill Petrie
Aug 24, 20203 min read


Promo UPFront Podcast - Episode 7
Sponsored by: Hasseman Marketing's MasterClass Drama on the Promotional Products Group Facebook page, QR Codes in restaurants, the role...

Bill Petrie
Aug 21, 20201 min read


Trying Too Hard to Be Different
I've been trying WAY too hard to be different and, in the process, I can see that I'm losing myself.

Bill Petrie
Aug 17, 20202 min read


Promo UPFront Podcast - Episode 6
PPAI survey for second half of 2020, Bill's SERIOUS Zoom lighting issues - and how he solved it, managing client expectations, how college t

Bill Petrie
Aug 14, 20201 min read


Your Brand Doesn’t Mean What You Think It Means
Build a brand that speaks to your clients’ needs and moves them to work with you. It goes without saying that the world we live in today...

Bill Petrie
Aug 10, 20203 min read


Promo UPFront Podcast - Episode 5
OPPA puts on an in-person tradeshow during a pandemic, the hospitality shifts in an attempt to survive, protecting your brand,...

Bill Petrie
Aug 7, 20201 min read
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