BIG thanks to our pals over at PPAI. NOW is the time to register for the SUPER BOWL of Promo – the PPAI EXPO! With over one million square feet of exhibit space, over 900 exhibiting suppliers, and unmatched networking opportunities, this is the one industry event you can’t afford to miss. Register today at ppai.org/expo ! It’s Halloween AND time for a spooky episode of the Between 2 Brands #podcast with Bill Petrie! This week, Bill kicks off the podcast by talking about the i

How opening your mind can lead you to the right solution. Everyone I know loves being right – including me. It feels good, it's validating, and it makes us feel as if we know what we are doing. However, when one feels they are right all the time, it comes with a nasty side effect: it stops them from learning.   I've always been drawn to the way scientists think, even though I have the polar opposite of a scientific brain. They begin with the premise that they might be wrong –

A HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that! If it’s Friday, then it’s time for a brand-new episode of the Between 2 Brands #podcast with Bill Petrie! To kick off Ep. 41, Bill talks about the fragility of cloud-based internet services in wake of the major outage this past week and bids a fond “adieu” to part of the wor

And the space we leave behind. I never spoke to him. I never crossed paths with him. He certainly had zero idea that I even existed. But when the news flashed across the screen, "Ace Frehley, guitarist and founding member of KISS, dead at 74," it hit me like a ton of bricks. Not surprisingly, I spent that pleasant autumn evening outside listening to song after song from the KISS catalog. Outside of my family, work, the Texas Aggies, and smoking food on the weekends, my passio

A BIG thanks to our friends at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com  today! Oven-fresh and piping hot, it’s Ep. 40 of the Between 2 Brands #podcast with Bill Petrie! To start the

How corporate jargon is killing your authenticity. I may be 55, but I still love the comics of yesteryear: The Far Side, Calvin and...

A BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want...

If you try to be everything to everyone, you'll be nothing to anyone. As I write this, the United States government is in the midst of a...

A HUGE thanks to our friends over at PPAI for sponsoring this fine broadcast. NOW is the time to register for the SUPER BOWL of Promo –...

Why those short-term gut punches end up being long-term gifts. Growing up, it never really bothered me all that much when my parents were...