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Between 2 Brands Podcast - Mandi Rudd
A BIG thanks to the good strongs over at Coasterstone for sponsoring this fine podcast. When your clients are looking for rock-solid...

Bill Petrie
Mar 27, 20251 min read


Nothing Else Matters: Adapt or Die in Today's Market
What Metallica has taught the world about marketing I know what you're thinking: "Bill, seriously? You're really preaching marketing...

Bill Petrie
Mar 23, 20253 min read


Between 2 Brands Ep. 10 - Travis Powell
A BIG thanks to our pals over at BEL Promo for sponsoring this fine podcast. When your clients ask you for merch available, with low...

Bill Petrie
Mar 20, 20251 min read


The Powerhouse Women of Promo List
2025 Edition Last Friday, Kirby Hasseman joined me on the Between 2 Brands Podcast to unveil our annual list of “Powerhouse Women in...

Bill Petrie
Mar 16, 20252 min read


Between 2 Brands Ep. 9 - PowerHouse Women of Promo with Kirby Hasseman
A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine podcast. When you're ready to elevate yourself from just a...

Bill Petrie
Mar 13, 20251 min read


Why Yes Might Be Wrong
Think before you automatically say yes to every client request. Through both training and experience, salespeople have been conditioned...

Bill Petrie
Mar 9, 20251 min read


Between 2 Brands Ep. 8 - Dana Geiger
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season...

Bill Petrie
Mar 7, 20251 min read


Are You Removing Your Purchasing Friction Points?
Four ways to think like your clients to remove friction from the buying process. There has never been a more complicated time in the...

Bill Petrie
Mar 3, 20253 min read


Between 2 Brands Podcast Ep. 7 - David Shultz
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season...

Bill Petrie
Feb 28, 20251 min read


Your Critics Are Probably Right
Listening honestly to criticism can be your best tool for innovation. Nobody enjoys being criticized. And yet, if you want to grow -...

Bill Petrie
Feb 24, 20253 min read
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