brandivate beverage of the week #bbotw

There are few things that are more satisfying than a cold beverage to celebrate the accomplishments of the workweek. Every Friday at 3:30 PM CDT, a brandivate team member will share their beverage of the week! Looking for past beverages? click one of the black buttons below to check out the beverage archives!

April 16, 2021


The Southside

With the onset of spring and the promise of warmer temperatures, we are taking a lighter spin on today’s brandivate beverage of the week with the bright and delicious Southside. While there are as many variations as origin stories, this version is vivid, radiant, and bright with the delicious combination of dry gin, fresh lime juice, and just enough mint to add a touch of fresh flavor. This potent potable is perfect for the porch or patio all day long.


How are you shining into the weekend? #bbotw



  • 2 oz London Dry Gin

  • ¾ oz fresh lime juice

  • ¾ oz simple syrup

  • 6 drops or one dash of Peychaud’s bitters

  • 1 grip of mint



Combine all ingredients into a cocktail shaker and fill with fresh ice. Shake that bad boy for about 30 seconds or 10 seconds after your hands turn numb from the cold. Strain the beverage into a coupe glass to keep it classy. Garnish by floating a single mint leaf on top and enjoy!

April 9, 2021

It's near quittin' time and for this brandivate Beverage of The Week we are taking you out to a little place called Agave & Rye (Lexington)! We figured it would be a nice little treat to see what good sippin' was happening out in the wild and we stumbled upon this chic and funky Tequila bar during our travels in Kentucky. 

This pink drink may look dainty, but don't let it fool you - it packs a spicy and boozy punch! 

Hibiscus Habanero Margarita - House Silver Tequila, Hibiscus Jugo, Fresh Ginger, Fresh Lime Juice and Habanero Sugar Water served over ice for a smooth $12.00.


How are you spicing up your way into the weekend? #bbotw

Hibiscus Habenero Marg

April 2, 2021

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It’s Friday – a Good Friday – and time for the brandivate beverage of the week! This week we are enjoying one of the most refreshing and bracingly flavorful beer drinks on the planet: the Michelada. Think of it as a Mexican Bloody Mary – but far bolder and more flavorful – that must be savored in a sturdy, handled beer vessel like the 13 oz. ARC Distinction Beer Mug (#A77346) from our friends at Bel Promo. Plus, we love the way the logo pops against the slightly coral hue of the spicy drink.


The fiery brew/cocktail is made from a mixture of cold Mexican lager, Clamato, fresh lime juice, hot sauce, Worcestershire sauce, and soy sauce, which brings a balance of bold acidity with the noticeable heat. The Clamato and soy sauce add a deep umami flavor giving the drink further depth of flavor, while the hot sauce brings some kick to the party. Finally, adding the right amount of fresh lime juice keeps the drink exhilaratingly tart and fresh, while the salted lime rim ensures every sip of hie bold beverage is perfect.


How are you boldly going into the weekend? #bbotw



  • 6 oz of Mexican Lager

  • 6 oz of Clamato juice

  • 3 dashes Worcestershire sauce

  • 3 dashes of soy sauce

  • 5 dashes of hot sauce

  • Juice of ½ lime



Rim your 13 oz. ARC Distinction Beer Mug with Tajin or, as we prefer, Hardcore Carnivore Meat Chelada Texas Chili Lime Rub. Fill the glass with ice and set it aside. Pour the Clamato, Worcestershire sauce, soy sauce, lime juice, and hot sauce into the glass. Top the mixture with the beer, garnish with a lime, and feel chill wash over you.