Why "More" as a Strategy is Wrong

A better approach to sustainably growing your business.

Wherever I look – especially on social media – people seem to want more. It can be something as obvious as money or a bit harder to define, like time. This continual pursuit of more is notably present in the business world, where getting "more" seems to be directly tied to any measure of success:

• More followers

• More engagement

• More opens

• More clicks

• More marketing

• More employees

• More offerings

• More services

• More clients

• More sales

• More profits

I'm here to tell you that if the above describes your approach to growing your business, you're doing it wrong, and here's why: the quest for "more" is very similar to that of happiness in that both are temporary and sparked by a specific event. For example, the rush you get when you add to your client base – that sense of excitement is fleeting and quickly dissipates into focusing on winning the next account. Additionally, the constant hunger for more causes businesses to be haphazard in their offerings, too quick to shift messaging to appeal to the hot trend of the day and offer products and services far outside their expertise.

However, what if instead of always striving for more, we focused on "better?"

• Better followers

• Better engagement

• Better open rates

• Better clicks

• Better marketing

• Better employees

• Better offerings

• Better services

• Better clients

• Better sales

• Better profits

In each instance, the focus on better over more results in something different and, I would argue, far more impactful to your business. Let me use an analogy to compare the two: food. More is like a clear broth in that, while it can be highly flavorful, it doesn't satisfy hunger in any meaningful way, and you'll be hungry sooner rather than later. Better, by way of contrast, is akin to a three-course meal of salad, entrée, and dessert as it can be just as delicious (if not more so) than a clear broth, and consuming it will keep the diner far more satiated for far longer. 

More rarely, if ever, means better. However, better almost always results in more. It's really a comparison of quantity (more) and quality (better).

The real question is: Would you rather always be hungry for more or make each part of your business meal the best it can be for you and your clients?

I know what my answer is.