• Bill Petrie

'Twas the Night Before Christmas (2021 Promo Edition)

‘Twas the night before Christmas and all through the nation,

No business was done, the industry was on vacation.

The facemasks were lined near the workspace with care,

In hopes that a large order would arrive with great fanfare.


The samples stacked neatly and lined up just right,

As the majority would not be used for at least a fortnight. Sporting a branded shirt and other logoed gear,

I had just settled down to toast another completed year.


When back in the office arose such a commotion,

The ancient fax machine was suddenly in motion. I jumped to my feet to see what would appear,

And in my great haste, I spilled half of my beer.


With lights that were blinking and a drum that was rolling,

The venerable old fax machine with work was growling. The paper was released from the worn-out plastic,

I started to read and began to feel enthusiastic.


The typeface was clear, and the words were concise,

A long-lost client was seeking some promo regardless of price.

“Please help me as I’m all out of sorts,

The product I ordered is stuck in a port!”


“I need 500 tote bags in hands by December’s end,

No one has stock, and I have budget to spend!”

The broken supply chain had dashed all hope,

And I couldn’t bring myself to tell the client, “Nope.”


My fingers ran through my whiskers as I pondered their plight,

This was my chance to win back the client, to make everything right. Working the phone with fingers fast as Van Halen’s Ed,

I reached out to suppliers, my heart filling with dread.


No cotton, no woven, no polyester blend,

All stock was out, every call a dead end.

Breaking the silence, a text caused my iPhone to ding and chime,

A supplier found stock and just in the nick of time.


The product was different, and we were against the clock,

But my client knew the most popular product is the one in stock.

I spoke not a word, but went straight to my work,

And filled all the fields, like a crazed data clerk.

Finishing moments before the supplier deadline expired,

I drew in a deep breath and felt rather inspired.

I reached for my phone to give the client a call,

And let them know, I would be able to help after all.


I gave them the final cost with a smile and ease,

And hearing their sigh of relief, I could tell they were pleased.

Pressing ‘end’ on my phone, the crisis had ended,

I grinned and knew the relationship had mended.

A Shiner Cheer in my hand as I turned off the light,

“Merry Christmas to all, and to all a good night!”


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