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  • Writer's pictureBill Petrie

Promo UPFront Podcast - Ep. 188

A HUGE thanks to our friends over at Seven Sourcing for sponsoring this award-winning podcast! With over 25 years of overseas sourcing experience, the team not only demystifies custom product sourcing, but they will also help you turn a great idea into an iconic brand. Email them at

It’s Friday morning, so you know it’s time for Ep. 188 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss a very interesting advertising approach to the Super Bowl by Miller Lite, take a hard look at the marketing tactics of one Taylor Swift at the Grammy Awards, debate the efficacy of Meta seeing to label images created by AI, Bill takes some time to really get to know Kirby by asking him the questions others are too afraid to ask, the boys make some Super Bowl prop bets – and make our predictions for the game, and so much more!

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