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  • Writer's pictureBill Petrie

Promo UPFront Podcast - Ep. 174

A GIANT thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team really demystify direct custom sourcing and help distributors create “wow” and “aha” moments. If you’re looking to avoid off the shelf solutions for something that’s off the wall, email Seven Sourcing at

You bet it’s time for Ep. 174 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the second PromoCruise and what’s easier – and more difficult – about planning it, discuss whether NIL (Name, Image, and Likeness) is working for advertisers or not, debate the branding of Halloween, chat about the Executive Order signed by Joe Biden this week regarding government regulation of generative AI, make football picks for good, and so much more!

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