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  • Writer's pictureBill Petrie

Promo UPFront Podcast - Ep. 161

A BIG thanks to our friends at Logo Mats for sponsoring this fine broadcast. They will be celebrating their 20th anniversary in 2024 and have rebranded to celebrate that milestone. To learn more about their amazing merch – and to meet Lenny the Lizard – head over to!

Oh yes, it’s Friday which means one thing and one thing only: time to drop ep. 161 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the ASI Counselor Awards, the importance of branded merchandise when launching a new sports league in the United States, share products that have made them more productive, odd brand collaborations and why some work where others fail, the trend of using celebrities to give people bad news, and much more!

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