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Between 2 Brands Podcast - Ashley Colautti
A HUGE thanks to our friends over at BEL Promo for sponsoring. Whether it’s deep inventory, low minimums, Made in the USA merch, or...

Bill Petrie
Jun 5, 20251 min read


A Pace of My Own Choosing
I didn't run to win; I ran to reclaim. In December 2023, my life underwent a dramatic change in ways I never expected. I experienced a...

Bill Petrie
Jun 1, 20253 min read


Between 2 Brands Podcast - PPAI 100 (2025 Edition)
Thank you to our friends over at PromoPlacement Recruiting for sponsoring this fine broadcast. As the ONLY recruiting firm that focuses...

Bill Petrie
May 29, 20251 min read


Excuses Are Loyal. Opportunity Isn't.
Fortune favors the bold - and the prepared. Do you ever notice how excuses are always there for you, like a golden retriever or, heaven...

Bill Petrie
May 25, 20252 min read


Between 2 Brands Podcast - Jade Crider
BIG thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For over 90 years – and four generations of family ownership...

Bill Petrie
May 22, 20251 min read


Your Email is Too Long
And no one is reading it. Abraham Lincoln once said, "I'm sorry I could not have written a shorter letter, but I did not have the time."...

Bill Petrie
May 18, 20252 min read


Between 2 Brands Podcast - Natalie O'Leary
A HUGE thanks to our good pals over at CoasterStone for sponsoring this Texas-themed podcast! When you’re looking for rock solid...

Bill Petrie
May 15, 20251 min read


Stop Dipping Your Toe in the Water
Just cannonball already. There's a belief that floats around boardrooms, brainstorming sessions, and the occasional overpriced leadership...

Bill Petrie
May 11, 20252 min read


Between 2 Brands Podcast - Meg Erber
A BIG thanks to our friends over at Seven Sourcing for sponsoring this platinum-level broadcast. When you’re looking to deliver the...

Bill Petrie
May 8, 20251 min read


Dear Mitch
The letter written to my son as he graduated from the University of Alabama Usually, this spot is reserved for my musings on marketing,...

Bill Petrie
May 4, 20255 min read
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