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Between 2 Brands Ep. 9 - PowerHouse Women of Promo with Kirby Hasseman
A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine podcast. When you're ready to elevate yourself from just a...

Bill Petrie
Mar 13, 20251 min read


Why Yes Might Be Wrong
Think before you automatically say yes to every client request. Through both training and experience, salespeople have been conditioned...

Bill Petrie
Mar 9, 20251 min read


Between 2 Brands Ep. 8 - Dana Geiger
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season...

Bill Petrie
Mar 7, 20251 min read


Are You Removing Your Purchasing Friction Points?
Four ways to think like your clients to remove friction from the buying process. There has never been a more complicated time in the...

Bill Petrie
Mar 3, 20253 min read


Between 2 Brands Podcast Ep. 7 - David Shultz
A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season...

Bill Petrie
Feb 28, 20251 min read


Your Critics Are Probably Right
Listening honestly to criticism can be your best tool for innovation. Nobody enjoys being criticized. And yet, if you want to grow -...

Bill Petrie
Feb 24, 20253 min read


Between 2 Brands Podcast Ep. 6 - Alex Paschal
A HUGE thanks to our friends at CoasterStone for sponsoring this fine broadcast! With a combination of stone-cold quality, striking...

Bill Petrie
Feb 21, 20251 min read


Embracing Change to Thrive
What Van Halen taught us about succeeding after an unplanned exit. Change. Just saying the word out loud makes people in the promotional...

Bill Petrie
Feb 17, 20253 min read


Between 2 Brands Podcast Ep. 5 - Lindsay Bons
A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It’s 2025 and time to elevate your offerings...

Bill Petrie
Feb 14, 20251 min read


Explaining the Unexplainable
Harnessing the power of storytelling in your business I attended Texas A&M University, which means I've participated in traditions that,...

Bill Petrie
Feb 10, 20253 min read
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