As readers of this blog you know that I write…a lot. Writing has always been something I have not only found enjoyable, but it has been cathartic to me as well. When I began this blog, I made a deal with myself that I would publish new content every Monday and Thursday without fail – and I’m proud to say that in the two years since the launch, I’ve never broken that promise. As part of the same deal, I made peace with the fact that not every blog would be a home run as I felt the consistency of putting out content trumped quality. I still believe that.
However, as I look at my content generation over the past few months, I feel that that overall quality has slipped to the point where I needed to reassess. What I found was quite interesting: the average month has 22 working days and, during those 22 days, I deliver new content on 17 of them. If you’re interested, here is the breakdown:
Salt & Pepper article (the first Wednesday of every month via PromoKitchen): 1
The number was shocking to me and helped me understand exactly why the quality of my work has deteriorated – it’s simply too much for me and my writing skills. Frankly, I can feel my writing nerves are at the frayed ends of sanity and I won’t allow myself to burn out. Besides, if I am honest with myself, I’m no Seth Godin and I need some empty space between writing to have a chance to write something that matters.
Going forward, I have decided to scale back on the brandivate blog by publishing once a week as opposed to twice. My sincere hope is that the quality of the writing going forward will more than compensate for the quantity. Beginning next week, I will publish the brandivate blog every Monday without fail and I hope that each of you will continue with me on this journey.
By scaling back, I’m optimistic that my thoughts, ideas, and musings will continue to matter to the industry and each of you who read this blog. As always, thank you for your support!