In the world of promotional products, this is Super Bowl week. The industry’s premier tradeshow – PPAI Expo – is happening in fabulous Las Vegas. Yesterday and today, industry professionals from all over the world will be flocking to Sin City to see new products, build relationships, and attend education sessions.
While almost everyone takes advantage of seeing new products and building relationships, far too few exploit the opportunity to learn from industry professionals by sitting in on education sessions. PPAI has done a fantastic job of setting aside dedicated time for professional development at the show. In fact, today (Monday, January 11, 2016) is Education Day. There are sessions ranging from sales & service to corporate responsibility; from marketing and advertising to industry essentials; and from technology to strategies and solutions. You can browse an interactive Sessions At-A-Glance here, and I’m sure you will find something to your liking as there truly is something for everyone.
This year, I am honored to be speaking three times over the course of the week. The dates, times, topics, and locations are listed below if one of them strikes your fancy. If not, that’s okay too. Regardless, I challenge each of you to have the courage to learn something new this week by attending education sessions.
And, if you do see me this week, please stop me and say hi. Have a great show week!