The promotional products industry is filled with brilliant entrepreneurs who make one critical mistake: they try to do everything themselves. The fact is, no one can do it all. No matter who you are, you don’t know it all, you don’t understand every possible obstacle, and there are only 24 hours in a day. This is why it’s critical to align with complementary partners who bring new thoughts, share different views, and challenge your way of thinking.
To truly gain the benefit of a complementary partner, you must be willing to both trust and listen – something that is not always easy to do, especially when something you create is being questioned. However, when you allow yourself to be open to the constructive criticism of other successful partners, your business will be strengthened.
The bottom line is that no one creates a successful enterprise by doing it all alone.