It’s hard to believe that 15 years ago yesterday, the tragic events of 9/11 unfolded as a nation, and world, watched in horror. Like everyone, I remember exactly where I was when I first heard the news: I was at work at HALO Branded Solutions in White Plains, NY, about 20 miles north of what we would all come to know as Ground Zero. It’s a day we are often – and correctly – reminded to “never forget.”
Something else we should never forget is how a nation pulled together to weep, mourn and, ultimately, help the families of the victims and the areas that were impacted most. I expressly remember how our industry sent clothing, flashlights, water, and other useful promotional products to aid the rescue efforts. When I think of that time, it makes me damn proud to be part of this industry.
Love, care, meaningful gestures, and the way a nation – and an industry – united in support should also never be forgotten. Far too often, it is.