I have always noticed (some would say distracted by) the little things in life: the tiny crack in the ceiling, the knife that’s not exactly parallel with the spoon, or the fact that a tie is slightly askew. There’s simply very little in the way of detail that escapes my attention – no matter how seemingly insignificant. In fact, my family likes to joke that I have “hypervigilance disorder.” It’s a thing – you can look it up.
Lately, I’ve noticed that the “b” in brandivate has been given a capitalization promotion by a few people and enterprises in the promotional products industry. To be certain, it’s not their fault as most company names have the first letter capitalized. Some, maybe even many, would argue that it’s a waste of time to burn calories on something so small and inconsequential. For quite some time, I’ve let the capitalization of the “B” in brandivate go as I was simply pleased that the company name was mentioned at all.
I let it go until I realized I was compromising my vision for brandivate and, perhaps, even sabotaging it.
Last week I took a stand in my polite, southern way and reached out to a few people to ask them if they would change the incorrect “B” to the more accurate “b” in places where brandivate was listed. Even though I knew I was picking a nit, it’s important to me that my brand is represented the way I intend. However, is it really nitpicking to have your brand represented the way you desire?
Think of your clients and the “little things” that are important to them: exact PMS color matching, the precise amount of safe space around the logo, or the specific placement of their decoration on merchandise. These are the things that are critical when it comes to how they want to be represented and, at times, it may feel like they are picking the proverbial nit. If it was your brand, wouldn’t you want it represented in complete alignment with your vision?
Many times, the little things really are the big things.