Like everyone, growing up I made a ton of mistakes. Whether it was shirking chores, saying something hurtful to another, or not fully anticipating the real consequences of actions or inaction, I would invariably attempt to explain my transgressions with some variation of “that wasn’t my intention.” Over time, I learned that this little excuse was one of my father’s pet peeves because he would always say the same thing in response:
The road to hell is paved with good intentions.
Most people I know have good intentions such eating right, working out more, or spending less time with their nose buried in a portable handheld electronic.
Struggling salespeople also usually have the best of intentions: making more cold calls, spending less time on social media, working harder to stand out, and making time to build deeper relationships with clients come to mind. However, intentions are little more than fantasy when not followed by directed purpose to create action.
Simply put, good intentions alone won’t help you lose weight, build muscle, or grow sales. For an intention to become reality, it must be supported by hard work and targeted effort.
I learned early on that despite my good intentions, things wouldn’t change unless I followed through with purposeful action. The same is true in sales: simply having the intention to grow your sales won’t actually increase revenue. You must put in the time and effort to turn those intentions into actionable reality.
My dad might even say, “the road to sales irrelevancy is paved with good intentions.”