Every week there are articles published that are of interest to promotional products industry professionals across the land. To save you time, I have culled the internet for the ones you should read and the ones you should skip.
This is exactly the type of story that gives our industry a bad name as a lieutenant colonel in the Army Reserve faces federal charges for supplying hundreds of thousands of Chinese-made promotional products that were purported to be “100% U.S. Made.” The grand jury indictment alleges that between 2005 and 2009, Frederick Burnett supplied baseball caps and backpacks that he certified would meet the requirements that the government buy domestic products and materials. Should Burnett be found guilty, he must forfeit the $6.2 million, serve 20 years in prison, and face a $250,000 fine. The key takeaway: don’t lie to the government.
Over 80 promotional products professionals descended on Washington, D.C. last week to meet with members of Congress and Federal Agencies as part of PPAI’s Legislative Education and Action Day (L.E.A.D.). Led by PPAI CEO, Paul Bellantone, the group discussed specific topics important to our industry including protecting the interests of small businesses, creating a tax climate that rewards those same small businesses, and adapting global supply chain standards. This annual event stresses the positive impact our industry has on the United States economy.
This is a very interesting commentary on the sheer amount of promotional products purchased by presidential hopefuls and could just have easily started with the word, “Republicans.” While I don’t agree with the author regarding his take on the value of promotional products, I do understand his perspective that the sheer amount of unsolicited products he has received as a registered Democrat can feel wasteful. He does, however, miss the point that when promotional products are used properly (targeted, relevant, useful), it is still the most effective advertising tool one can use.
A truly fabulous article from the greatness that isGary Vaynerchuk, this essay breaks down that selling to a nonprofit is no different than selling to a for profit. Using his “jab, jab, jab, right hook” philosophy, he explains how to bring more value with the jabs BEFORE throwing the right hook of the ask. As is always the case, Gary takes a no-holds-barred approach to sharing his thoughts and it’s well worth the read for anyone selling in the nonprofit world.
One does not cover the history of anything in 520 words, and this article is no exception. Written from a European perspective, this article gives a cursory view of how promotional products started in the United States and how the UK grasped the concept of corporate marketing in the 1950’s. If this article were food, it would be a saltine: pleasant, but ultimately flavorless and without any measurable nutrition.