There is a big difference between the things we say and the things we believe. For example, we say things like:
Change is inevitable
If you want to grow, you have to embrace change
Adapt or die
Our clients are evolving, and we need to evolve with them
However, people often say one thing while believing the exact opposite:
That’s just the way we do things
We wouldn’t want to upset the apple cart
Things are just fine as they are
We’ve been successful doing business this way for 20 years – I’m not going to change it now.
The bottom line is that it’s a far easier path to embrace the past. People cling on to the past because it’s known and safe. However, the only reason there is the perception of safety in the past is due to the fact it cannot be changed. The past is static, known, and will not shift which, in reality, is not safe at all.
Change of any kind represents the future which is unknown, unpredictable, and frightening. However, holding on to the practices of the past is far more alarming, distressing, and dangerous. The ones who seek safety in the way things have always been done are the ones who will always be on the outside looking in when the world passes them by.