Every week there are articles published that are of interest to promotional products industry professionals across the land. To save you time, I have culled the internet for the ones you should read and the ones you should skip.
This is a terrific article that validates the belief that companies who do well by their associates receive benefits in the marketplace. From lessening the gap between executives and front line employees to implementing growth-sharing plans based on specific organizational goals, companies that “get it” are the ones who experience wild branding success. Among the companies that we all can learn from in this area is Chobani and Starbucks. This is well worth the five minute read.
Rarely does a headline so fully encapsulate the story as this one does. Because of antitrust concerns, U.S. District Judge Emmet Sullivan sided with the Federal Trade Commission that the merger would lead to higher prices, mainly for corporations that buy in bulk. Because of the ruling, Staples and Office Depot have officially abandoned the $6B deal.
Yet another case of bad promo. In this case, VERY bad promo as that Alpha Delta Pi sorority thought it would okay to have an African American man overlaid on a map of the state of Alabama. Oh, and the man was also eating a watermelon. Apparently this design was rightfully rejected by Samford University when it was submitted for approval, but the sorority printed it anyway. As Forrest Gump so eloquently said, “stupid is as stupid does.”
If this headline doesn’t force a double take, I’m not sure what will. Starting this week, the word “America” will replace “Budweiser” on all 12 oz. bottles and cans through the November elections. The famous Budweiser creed will also be altered to include phrases from the Pledge of Allegiance and lyrics from the “Star Spangled Banner,” “This Land is Your Land,” and “America the Beautiful.” I honestly understand neither the goal nor appeal of this branding shift brought to us by the Belgian-Brazilian owned brand. Perhaps most importantly, I just don’t believe that “America” will be featured on the brandivate Adult Beverage of the Week anytime soon.
There isn’t anything about this story that is happy as 160 jobs will be lost as the operations move to Honduras. Unfortunately, this is just part of a streamlining process that has allowed Delta to make “significant progress both financially and operationally” according to CEO Robert Humphreys. With yet another textile manufacturing facility closing in the United States, one has to wonder which company will turn out the lights when they are the last to leave.