Creativity is one of those words that seems have mystical qualities. Regardless of industry, each of us can point to someone that is creative because they are able to think in ways that seem difficult, if not impossible, for the average person. At the same time, we tend to denigrate our own innate creativity because only “talented” people possess the gift of creativity.
Far too often, creativity is equated to talent. The fact is that creativity is not solely owned by artists, musicians, or writers. Each person is born with natural creativity that can be leveraged when the world is looked at differently. People who proudly wear the label of “creative” tend to reject limits – it’s what makes them quirky, unique, and admirable.
On the other hand, the ones who tend to diminish and, perhaps, even ignore their own creativity, see little more than the evident solutions to any problem – it’s just safer that way. There’s no one to challenge, question, or judge. The creativity still exists; it’s simply buried under the safety of the obvious.
Creativity is much more than a talent – it’s truly a way of viewing the world and seeing the possibilities rather than embracing the safety of limits. It’s up to each one of us to reject our self-imposed restrictions and focus on solutions that aren’t readily visible or accessible.