Every week there are articles published that are of interest to promotional products industry professionals across the land. To save you time, I have culled the internet for the ones you should read and the ones you should skip.
I love this article for a variety of reasons, not the least of which is the marriage of my love for music and love of creative promotional products. From branded air fresheners sold by the bank, OK GO to soap from Jack White, this article shows the true power of promo. While the best one of the bunch might be the Weezer Snuggie, it proves that when creativity meets marketing, magic can happen.
I can’t decide if this should be filed under “when good promo goes bad” or “political correctness has gone too far.” Essentially, eighth grade students designed mascots for their field day team based on a country they were grouped in throughout the school year, one of which was Mexico. The design depicted the middle school’s mascot – a grizzly bear – in a sombrero warning other teams, “You aren’t crossing this border!” Predictably, several complaints were lodged and the shirts were replaced. The moral of the story: know your audience.
Most of the articles I come across with titles like this are AAB – average at best. This one, however, is quite the exception. From looking at the types of brands to the steps involved in building a brand, this is a very good primer for people seeking to develop their own personal brand. My favorite part of this is step 2: differentiate and position your brand.
An actual news piece from USA Today? Don’t get your hopes up. This is the exact type of story one would expect from the comic book version of a newspaper: very broad generalizations while ensuring that no real opinion is stated. The deepest quote you’ll get by reading this article is “investing time and effort into marketing is so important because it’s all about getting the word out.” I rest my case.
This is a fantastic read for just about everyone. While “content” may be a marketing buzzword of the moment, the fact is that good storytelling and good content marketing are one in the same. The author draws from a very interesting case history to show that a compelling story can sell anything: Star Wars. George Lucas achieved a “Zen state of storytelling” meaning that it is the perfect cycle of audience engagement. How many others can claim this?