There is no shortage of ideas, but there is a shortage of people willing to do the work necessary to bring an idea to life. All too often, people generate an idea and simply stop there. An idea without an associated action has zero chance of becoming a reality. Forming an idea is easy; it’s the effort to create impact or drive change that is difficult. It’s this associated effort that turns the idea into something truly valuable and extraordinary.
An idea without work is nothing more than a dream. However, an idea with specific actions and effort drives innovation, pushing people and organizations forward.
Ideas alone are for amateurs. The ones who are willing to put forth the effort to bring ideas to life are the real professionals and game changers.