Before moving to Texas when I was eight, I lived a suburb on the west side of Chicago. During my time in the Windy City, my dad had a very interesting hobby: he was the tenor in a barbershop quartet. He was utterly dedicated to his craft – from the pinstripe jacket down to the handlebar mustache that he still wears to this day. I recall hearing my Dad’s group rehearsing and marveling how four men with different voices could blend together to form such perfect harmony.
The same is true for a promotional products distributorship where each note (department) should be distinct, yet in complete harmony:
Lead (Sales) – Nothing happens without a sale. Without sales, there’s nothing to market, nothing to support with operations, and no money to collect. The most successful companies recognize that when sales drive the melody, it allows everyone else to flourish and shine.
Tenor (Marketing) – Harmonizing with sales, marketing finds the perfect and distinct value proposition for sales to share with prospects and clients alike. Marketing understands the audience and develops the right notes to move them.
Baritone (Accounting) – The baritone completes the chord and ensures the financial solvency of the company. In many organizations, the sales group doesn’t participate in collection efforts which mean they are out of tune with accounting. It’s critical to remember that a sale isn’t made until the check is cashed. It’s equally critical that the baritone and lead blend together to ensure that notes aren’t missed.
Bass (Operations) – The true backbone of the group, operations lay the foundation for everything. Without the support they provide the entire enterprise would be off key and ineffective. Operations provide the steadiness organizations need to be both efficient and successful.
When these separate departments are not in harmony, the entire enterprise is compromised and your audience will seek a more balanced group. If you know your voice – and both respect and appreciate the voices of others – your clients will leave each experience with your company whistling a pleasant tune.