Or, "How to steer your clients away from boring promotional products and the reasons why you should"
If you were to ask a person that does not work in the promotional products industry, “What do you think of when you hear promo product?” Many times, the first thing that comes to mind is, pens, t-shirts, USBs, lanyards, etc. Basically things that get thrown at them at tradeshows, presentations, or events. Rarely do these promotional items make a lasting impression on the potential consumer. Let’s stop and think, “Why we are spending a chunk of our marketing budget on promo products anyway?”
Constant Reminder of Advertiser: According to a research study conducted by PPAI, 38% of consumers feel that promotional products serve a constant reminder of the advertiser. So the ultimate goal of a promotional product is to be a constant reminder of the advertiser, key word being constant. Shirts that you wear once or give away are rarely seen. Pens and USBs are often in such high quantity that they either get thrown away or shoved in a desk. What marketers really need are products that are going to be used and seen often by the consumer and those around them.
Hot Promo Trends for 2015: Everyone is always looking for the next hot thing in the promo industry. What is the one thing that almost every U.S. consumer has? A cell phone. So, if your goal as a marketer is to have your brand constantly top of mind, targeting consumer’s cell phones is a key to success. Products such as selfie sticks, phones cases/wallets, multi-device cords, external battery packs, and phone locator devices are all very popular promo products on the market right now. Another rising trend in the industry is this concept of bundling products. For example, a Bluetooth speaker that is also an external battery pack. People want more bang for their buck, so if they can get two functionalities out of a product, they will.
How to Get Your Clients on Board: So at this point, you have done the research, you know what products have the greatest marketing impact on the consumer, now you have to convince your client. The best advice is to get in front of your client with real samples. Research has shown that someone is way more likely to order from you if they have seen you and the actual product in person. Want to add a special touch? Bring and leave a branded sample for them to keep and test out themselves. Do not have the time or budget for samples? The next best thing is to have a presentation ready with virtuals of the products branded with their logo.
It’s understandable that not every company has the marketing budget to spring for more trendy products to brand. However, it is definitely worth trying to convince them of the marketing impact it will have if they loosen up on their budget.
Jason Lucash launched his first business as a third-grader in the San Francisco suburb of Danville, California and has had the same entrepreneurial spirit since then. In his early career, Jason successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased their collegiate business by 50% in over three years. He also has experience implementing marketing strategies for Ebay, Wells Fargo, Microsoft, Kodak and other Fortune 500 companies. In August 2009, Jason and his business partner Mike Szymczak launched OrigAudio, which is now recognized worldwide. Most recently Jason received the honor of being named Entrepreneur Magazine’s “Emerging Entrepreneur of the Year” and right after the company was also named to the prestigious INC. Magazine “500 Fastest Growing Companies in America” list. Lucash, a UC Davis graduate, spends the majority of his time travelling around the world speaking abut entrepreneurship, creativity, and thinking outside the box. He currently lives in the San Francisco bay area where he heads OrigAudio’s corporate office and still travels for fun as he continues to expand the business.