I just ﬁnished a quick survey from PPAI sent to me via Volunteer Central. Maybe you received one as well, or will soon through another channel. Here’s the lowdown: only three questions. Now, why should you complete a survey for PPAI? It’s about the money. Your money. As a non-proﬁt organization, PPAI is required to spend a large percentage of your dues to beneﬁt the industry. This is your chance to tell them how.
The ﬁrst question: What trends, issues, opportunities will affect your business in the next 1-3 and 5-10 years? This is from your point of view. No matter if you are a small company or large, we all operate in the same universe and share the same problems. Suppliers should play close attention to the trends as they have a national perspective. Opportunities is where the gold is. What is on your 1-3 year whiteboard?
The next question is the same as the ﬁrst, except how will they impact the industry. Now it is us versus them, promotional products versus mobile advertising, radio, billboard, cable TV. We are all competing for the same line item on their budget. Get creative here. Get ahead of the competition.
The third question is what do you see PPAI’s role in addressing the above. Paul Bellantone and crew do an outstanding job. They are directly involved in product safety, federal and state legislation, producing major shows and conferences, and promoting education that is readily available in person or online. Paul travels the country meeting with suppliers, agencies, and regional associations. If you write something in this box, he will see it. Everyone in the Dallas headquarters is eager to work with you and move this industry ahead.
One important reason to contribute to this survey is that there is no criticism. I wonder how many great ideas are suppressed because we are afraid of being shot down. Probably a lot. Truth is, nobody has a revolutionary idea roll of the tip of their tongue ready to go. Another truth, this is an industry full of creative people with their ﬁnger on the pulse of business.
This survey is the best vehicle for compiling information, processing it, then releasing it in actionable form. Your chance to be heard, and make an impact, is sitting in your inbox. Even if it is one idea in one box - write it down. A small idea can make a big impact.
Don Spencer, CAS is a 19 year supplier veteran of the promotional products industry. Having represented Top 40 Suppliers in apparel, bags, writing instruments and just about everything imprinted that has graced every aspect of the promo landscape, he is an unapologetic promotional products industry junkie.