If you’re in sales, then you are likely familiar with the movie Glengarry Glen Ross. Adapted from the David Mamet play of the same name, the film depicts two days in the lives of real estate salesmen on the brink of being fired for lack of sales. In a memorable scene, the company’s top salesperson comes in to motivate the salesmen. One of his most famous lines is: “A-B-C. A- Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING!”
While salespeople should always ask for the sale, few would recommend the confrontational style showcased by Alec Baldwin. While the message of “always be closing” is a compelling one, to continually succeed an equally important message is in order: A-B-G. A-Always, B-Be, G-Growing. Always be growing!
It's truly a mistake to think that education phase of life ends once school is in the rear view mirror. Life can and should be devoted to learning and growing. A half century ago, one could finish college and have all the education needed for an entire career. With the continual advancements in both technology and the skills needed to leverage that technology, this is clearly no longer the case. From a promotional marketing perspective, end-users are far savvier and have access to a wealth of information that simply didn’t exist just five years ago.
To stay ahead of the game, it is critical to always be growing. Whether from industry experts or authorities outside the promotional products space, fostering a constant curiosity will keep innovation at the forefront.
There is some truly fantastic content available if one is willing to take advantage of it. Below is a list of books – all with direct links to Amazon – that several experts in the promotional products industry suggested as excellent reading material:
This list is by no means exhaustive, but they do come from a wide range of industries and cover an equally wide range of topics. Some are legendary for the thoughts they contain while others push the envelope with new ideas. Each one will lead to both personal and professional growth.
Life is busy, so set a goal to read a realistic number of books for the remainder of this year – 10 is a good place to start. Read with an open mind, take notes, and apply learnings to your life and business. Once you dedicate yourself to continual growth, it becomes addictive – and this is an addiction that is critical to staying fresh in the marketplace.