As business owners and managers, we aspire to be world-class as we attempt to stand out from the competition. However, over time, the seemingly endless day-to-day administrative work begins to take over our universe like Darth Vader conquered the ice planet of Hoth. And, as we grow increasingly comfortable in our roles and understand how to navigate the culture of our organizations, something happens:
Being good enough becomes acceptable.
But, is it ever really okay to accept good enough?
Think about this: several peers are discussing you and your work. During the conversation they share their thoughts about your style, your vision, and your overall value to the organization. At the end of the exchange, the consensus is you are good enough.
Think about that for a moment. Do you want to be known as good enough? My sense is that you don't.
To me, “good enough” is euphemism for:
I’m comfortable being average
I don’t care enough to give my best
I’d rather blend into the background because it’s safe
It’s unreasonable to expect to be great all the time. In fact, it’s unreasonable to expect to be great most of the time. So, it’s not about being great – it’s about continually striving to be great. It’s about effort and persistence. When you have a steadfast commitment to greatness, people will not only follow your lead, they will begin to strive for greatness as well.
The same translates to being good enough in the eyes of your clients. If your clients describe you as being “good enough”, you can rest assured they will find a partner who consistently strives for greatness.
Simply put, good enough is mediocre. Put in the effort to strive for greatness in everything that you do and the rewards will follow.