Risk is all of those things. For many, the mere thought of taking chances outside of a known comfort zone is paralyzing. I would suggest that comfort, complacency, and playing it safe are much more disconcerting than risk. Read the list above again, substituting the word “risk” for the word “safe”. If you are seeking to grow your business, the list is far more accurate with that simple word swap.
Risk generates many of the feelings listed above, but it is also a key path to improvement, success, and prosperity. Successful people take risks, and while those risks may or may not result in personal or professional gain, the lessons learned are just as – if not more – valuable. Taking calculated, intelligent risks and embracing change allows you to stand out from the competition that is debilitated by the illusion of safety.
Next time you are confronted with taking a chance, risking rejection, or putting your values on the line, remember the following words also associated with risk:
The real risk, as it turns out, is remaining complacent and ensconced in the false promise of safety. Break a few rules, take a chance, and learn something new.