In today's "information now" society, it's easy to think that an old-fashioned, hand written thank you note delivered by the (gasp!) postal service is obsolete. However, as it becomes increasingly challenging to truly capture and hold the attention of your target audience, what was old has new engagement value.
Selling promotional merchandise is personal and, regardless of Google, email, and social media, people want and need to feel special. With the massive amounts of communication people receive on a daily basis through email, social media, blogs, and other media messaging, it is almost impossible to craft an electronic message that is memorable to the recipient. When was the last time you received an email message that not only felt personal, but made you feel exceptional?
A sincere, hand-written message to acknowledge a prospect, client, or colleague is a minor calorie burn, but it's a worthwhile, valuable, and memorable endeavor. From the standpoint of the recipient, a thoughtful, personal, and hand written note has more meaning and power than ever before. It may feel like an antiquated form of communication, but it will engage the recipient in ways an email will never approach.