With over 22,000 distributors saturating the promotional products industry, it's harder than ever to truly differentiate. Most of the time, distributors choose to leverage their creativity to stand out from the competition. And, since the competition is selling the same products from the same suppliers, it's a smart way to be different.
The true challenge to creativity is limiting input. Think about an average day and the amount of input: email, Facebook, twitter, Pinterest, Instagram, YouTube, Wikipedia, phone calls, text messages, music in the background, and people stopping in the office for "just a quick minute". The biggest threat to creativity is the constant noise of our lives.
To really stretch your creative limits, envelop yourself in silence. For 30 minutes each day, walk away from the computer, turn off the music, put your cell phone in another room, and allow your brain to focus on nothing. It's almost a form of meditation and you will be amazed at the wondrous places your mind will take you if you purposely limit the noise.