EPISODES 11 - 20

upfornt%20podcast%20logo_Page_2_edited.p
  • YouTube
  • SoundCloud
  • Spotify
  • iTunes

 

Episode 20

November 20, 2020

It’s the Friday before we all shove as much uncommon yardbird down our grateful gullets so you know it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the departure of Paul Bellantone and what’s next for both Paul and PPAI, the importance of a morning routine, business – and gift – planning for a second shutdown, Lou Weisbach re-enters the promo space, “brand hijacking” by social media bots, a “would you rather” party in the back, and so much more!

 

A HUGE thanks to our good pals at commonsku for sponsoring this pumpkin pie level podcast!

 

Episode 19

November 13, 2020

It’s Friday the 13th in 2020 which means there’s only one way to survive this day: a brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the proliferation of doom and gloom promo predictions for 2021, branding becoming more important than an organization’s true product (Tesla tequila anyone), an update on the presidential promo wars, whether companies believe in cause marketing or are simply “checking a box,” brands that need to enter the promo space, a fun “Party in the Back,” and so much more!!

 

A huge thanks to our friends at PromoPulse and Pro Towels for sponsoring the fine broadcast!

 

Episode 18

November 6, 2020

It’s the first Friday of November and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they take a deep dive into the PPAI Expo Reimagined schedule, certification for masks, KFC shaves Colonel Sanders for Movember, musicians connecting – and making ends meet – via promo, luxury scratch & sniff t-shirts, the much-anticipated return of “fill in the blank,” and so much more!

A HUGE thanks to our friends over at commonsku for their sponsorship of this podcast that has all 11 of the original herbs and spices!

 

Episode 17

October 30, 2020

It’s the Friday before the scariest day of the year (not Halloween – election day) so you know it’s time for a steaming hot new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the shipping delays everyone will face the remainder of the year, Burger King’s reusable packaging (and the promo opportunities), in-person events, planning for 2021, the ASI Power 50, breaking a rut, and so much more! Plus, you don’t want to miss Kirby’s INSANE knowledge on display during the “Party in the Back!”

 

Huge thanks to the patriots over at PromoPulse for sponsoring this fine broadcast.

 

Episode 16

October 23, 2020

It's Friday and time for you to stop what you're doing (yes, right now) and watch/listen to the brand-new Promo UPFront #podcast with Kirby Hasseman & Bill Petrie! This week the promo pair talks about Hormel's "breathable bacon" face mask, the Q3 distributor sales reports from ASI and PPAI, Kirby has a challenge with a supplier and their communication, quitting social media, and so much more!!

 

A huge and sincere thanks go out to our friends at commonsku and PromoPulse for sponsoring this fine broadcast.

 

Episode 15

October 16, 2020

It’s a freaky Friday which means it’s time for a fresh episode of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie! This week they talk the Biden fly swatter, UCLA vs. Under Armour, reacting to harsh – and anonymous – criticism, planning a virtual event (and PPAI’s virtual Leadership Development Workshop), Kirby drops an “F-Bomb” rendering this podcast PG-13, and so much more!

 

Huge thanks to our friends over at PromoPulse for sponsoring this candy-corn level podcast!

 

Episode 14

October 9, 2020

Somebody get us a doctor! It’s Friday and most certainly time for your dose of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie!! This week, they talk about the increase in in-person events, devaluing the sales process by being too nice, the new commemorative coin being sold via the White House gift shop, the newsworthiness of virtual sales meetings, the tragic death of Eddie Van Halen, a movie-themed “party in the back,” and so much more! We are so excited, we might as well jump!

 

A huge thanks to our friends at commonsku for sponsoring this red, white, and black striped podcast. 

 

Episode 13

October 2, 2020

It’s Friday and time for (another) PG-13 rated Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they have WHITE hot takes on the speed of campaign merchandise, PPAI Expo going virtual, the name change for BIC Graphic, the “interesting” new Pantone color, the outcome of the PPAI Board election, a new game for the “party in the back,” and so much more! Buckle up for this one, folks.

 

Huge thanks to our friends over at PromoPulse for their sponsorship of this fiery #podcast!

 

Episode 12

September 25, 2020

It’s Friday morning and time for your weekly dose of the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they discuss the promo distributor indicted for fraud, the Netflix docudrama, “The Social Dilemma,” volunteer burnout (and how to say no gracefully), the brilliant Miller Lite “cantenna” marketing campaign, a “get to know Bill” party in the back, and so much more!

 

Huge thanks to the positive good strongs at commonsku for sponsoring this fine broadcast!

 

Episode 11

September 18, 2020

It’s Friday which means it’s time to stop everything you’re doing and listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the controversial label in Patagonia shorts, the launch of Red Goldfish: Promo Edition by Roger Burnett and Stan Phelps, the introduction of an ad-supported phone from AT&T, making sure marketing is in alignment with sales, the new desktop Facebook, the greatness that is Cobra Kai on Netflix, a fun “Party in the Back,” and so much more!

 

Big thanks to PromoPulse for sponsoring this fine, PG-13 rated #podcast!