EPISODES 1 - 50

upfornt%20podcast%20logo_Page_2_edited.p
  • YouTube
  • SoundCloud
  • Spotify
  • iTunes

Episode 50

June 18, 2021

It’s Friday and time for episode 50 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Admirals of Advocacy talk about PPAI’s Virtual L.E.A.D. that took place this week, Kirby’s pet peeve about pet peeves (yes, you read that right), Netflix opens up a merch shop which just might be the future of swag, the “great resignation” that’s taking place as quitting rates soar, Kirby REALLY confounds Bill during a rousing Party in the Back, and so much more!

 

HUGE thanks to our friends at Hirsch Gift for sponsoring this milestone podcast!

Episode 49

June 11, 2021

You know what time it is without anyone telling you: episode 49 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the head honchos of hard seltzer talk about the HUGE moves around the world of promo, ASI has an in-person show in Austin, summer vacation plans for the hard seltzer honchos, a robust discussion about the changes to the PPAI Pyramid Awards, the long-awaited return of “rapid fire” during the Party in the Back, and so much more which really does make this the mullet of all podcasts!

 

Special expressions of gratitude (or, thanks, as it were) to our friends at PromoPulse and their amazing AMP email service for sponsoring this platinum-level broadcast.

Episode 48

June 4, 2021

It’s the first Friday of June and time for the Promo UPFront podcast with Kirby Hasseman or Bill Petrie! This week the power pair of promo start off by sharing some personal news this week – Kirby becoming a grandfather and Bill saying goodbye after the passing of his dad, con artists targeting promo distributors (and how to avoid becoming the next statistic), whether airlines are right to ban booze on flights due to unruly behavior of a few, blending personal and professional life on social media, the abject disaster of the New Era “local market” MLB caps, a tip of the promo hat to Mary Jo Tomasini who was named PPAI Woman of Distinction, Kirby rattles Bill with a food-themed “Party in the Back,” and so much more!

 

A HUGE thanks to our friends over at J.Charles for sponsoring this booze-free podcast!

Episode 47

May 28, 2021

It’s Friday and time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Field Marshalls of Frozen Pizza talk about the brand new DiGiorno pizza merchandise – and what swag Kirby would recommend for restaurants in his town, whether the ASI Chicago in-person event is too soon, what suppliers might want to do with all of the hand sanitizer sitting on shelves, the things they changed during the pandemic that they will keep doing after, Bill quizzes Kirby on the animals he could beat unarmed during the Party in the Back, and so much more.

 

What makes this episode so very special? The fact that it’s sponsored by our good pals over a PromoPulse and their AMP email service for distributors!

Episode 46

May 21, 2021

It’s Friday morning which means it’s time for one thing and one thing only: a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Captains of Commencement talk about which promo people they would like to hear graduation speeches from, whether people hate the office or the commute, ransomware attacks on the rise and what to do about it, how to handle those clients that pay at the rate of a tree sloth, a terse promo public service announcement, Bill walks off the show during the Party in the Back, and so much more!

 

HUGE thanks to our good pals at PromoPulse for sponsoring this fine broadcast!

Episode 45

May 14, 2021

It’s Friday and time for a WHITE HOT edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the promo pair have some very strong opinions as they discuss the HALO rebrand, people calling-out their “partners” on global supply chain issues, an Ohio hospital suing a Fully Promoted franchisee for PPE fraud, the marketing problem wrapped in the vocal minority and assumed symbols of hate, we get to know Kirby on a deep level with the return of rapid fire, and so much more!

 

A HUGE thanks to our friends at PromoPulse for sponsoring this platinum-level podcast!

Episode 44

May 7, 2021

It’s Friday and time for an agave-fueled Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Mescal discuss how Google is saving $1B annually by setting new office hour policies – and how the world may not look as familiar as we thought when the pandemic is finally over, the decision of Visstun to leave the promotional products industry (sort of), the “commonsku kerfuffle” on the Promotional Products Professionals Facebook page where both Kirby and Bill have some salty takes, the recent proliferation of food options in promo, a PPAI Expo/Vegas-themed Party in the Back, and so much more.

 

A special thanks to our friends at J.Charles for sponsoring this “spicier than a habanero” podcast.  

Episode 43

April 30, 2021

It’s the Friday before Cinco de Mayo so you know it’s time for a tequila-soaked Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Officers of Oaxaca talk about distributors reporting Q1 sales down 15% from 2020 – and what Q2 might look like, Kirby’s Better Business University, how to treat credit card processing fees as it relates to clients, the podcast hosting battle between Apple Podcasts and Spotify, reinvention during the pandemic, a Cinco de Mayo themed rapid-fire during the “Party in the Back,” and so much more!!

 

Muchas gracias to our friends over at PromoPulse or sponsoring this spicy margarita-level podcast!

Episode 42

April 23, 2021

It’s Friday morning which means it’s time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Majors of Mezcal talk about FedEx entering the world of promotional products (sort of), work from home injuries, Untuckit’s partnership with PCNA, Miller Lite’s genius “Vax Time Tees,” Norm Hullinger leaving alphabroder for Bella+Canvas, an epic “Party in the Back” where Kirby explores Bill’s bizarre love of footwear, and so much more!

 

A huge thanks to one of the true innovators in the industry for sponsoring this fine broadcast: PromoPulse!

Episode 41

April 16, 2021

It’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Marketing talk about brand crushes they have in the world of promo, Patagonia saying goodbye to the promo world by no longer allowing additional branding on their apparel, the Fiat/Google co-branded line of cars – and how to make client partnerships work for your company, the problem of consuming content, the return of rapid fire with a minor league mascot-themed Party in the Back, and so much more!

 

Huge thanks to the good strongs over at PromoPulse for sponsoring this ever-so consumable content.

Episode 40

April 9, 2021

It’s Friday and time for a spirited version of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Career Shifts talk about the big moves in Promo from Charles River Apparel and HALO Branded Solutions, “Salty Bill” joins “Bitter Kirby” on some hot takes regarding everything being offensive, the April Fools rebranding of Numo to Kalendar Group – and if it went too far, evaluation of our Q1 2021 goals, the return of “Fill in the Blank” during the Party in the Back, and so much more!

 

Huge thanks to our friends at J.Charles for sponsoring this exemplary broadcast and always exhibiting excellence!

Episode 39

April 2, 2021

It’s the first Friday of April and time an oven-fresh Promo UPFront #podcast with Kirby Hasseman and Bill Petrie. This week the Caped Crusaders of Crystal Awards talk about using promo to help drive vaccines, how global supply chain issues are challenging the promotional products industry, disagree over the reposting of content, the greatness that is the makeup kit mashup from Elf Beauty and Chipotle, a superhero-themed party in the back, and so much more!

 

A big thanks to PromoPulse for sponsoring this dynamic broadcast!

Episode 38

March 26, 2021

It’s the first Friday of spring and time for your weekly edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Vikings of the Vaccine talk about the amazing work done by SwagCycle to repurpose unwanted promo, when it’s time to commit to in-person events, Lori Bauer joins iPromoteU after more than two decades at Koozie Group, fighting through “imposter syndrome,” a movie-reboot “party in the back,” and much more!

 

Huge thanks to our promo pals at PromoPulse for sponsoring this platinum-level broadcast!

Episode 37

March 19, 2021

Heck yes, it’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Spring Break talk about the trend of debranding, working proactively with your clients as there is light at the end of the pandemic tunnel, whether the 8-hour workday is dead, the challenges of leadership, a food-based “Party in the Back,” and so much more!

 

This podcast wouldn’t be available without the gracious sponsorship and support of our friends at PromoPulse!

Episode 36

March 12, 2021

It’s Friday and time for a Spring Break edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the duo of Daytona talk about the negative impact to Independent Contractors (regardless of industry) if the PRO Act is signed into law as currently written, Disney+ getting the pivot right, COVID one year later, whether the days of dressing to impress are over, what Major League Baseball teams plan to do with unused bobbleheads from 2020 (and what they would do with leftover bobbleheads of promo people), a no-wrong-answer “Party in the Back,” and so much more!

 

A big thanks to our good pals over at PromoPulse for sponsoring this palm tree level podcast!

Episode 35

March 5, 2021

It’s the first Friday of Women’s History Month which means it’s time for a VERY special Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this episode – an annual favorite – they discuss the many Powerhouse Women in Promo (distributors, suppliers, and service providers), the Tee Hamilton Creative Scholarship from PromoKitchen, Zoom fatigue, paying for Twitter “superfollowers,”ASI Promo Insanity, a woman-themed “Party in the Back,” and so much more!

 

A special expression of gratitude to the good strongs at J.Charles for sponsoring this podcast! #ASIPromoInsanity #podcast #brandivate

Episode 34

February 26, 2021

It’s the final Friday of February which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the warlocks of weather talk about keeping a small business open during a severe and prolonged weather event, how best to treat and employee who resigns, a very unfortunate diversity training misstep from Coca-Cola (yes, even worse than the one on “The Office”), when it’s time to phase out PPE, the problem of multitasking in Zoom, what they are looking forward to with warm weather on the horizon, a pizza-lovers Party in the Back, and so much more!

 

Big thanks to our friends at PromoPulse for sponsoring this slushy-level broadcast!

Episode 33

February 19, 2021

It’s a deep freeze edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the winter warriors talk about the amazing Sustainability Impact Report from Redwood Classics, the death of the snow day, Tinder launches a line of products, balancing supplier meetings with making distributor sales, McDonald’s uses promo to hype their entry into the chicken sandwich wars, a frozen-food themed rapid fire during the “Party in the Back,” and so much more!

 

Huge thanks to our friends at PromoPulse for sponsoring this snowman-level podcast.

Episode 32

February 12, 2021

It’s the Friday before Valentine’s Day and there’s no better way to celebrate love than to listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of the Bromance talk about how the “Buy American” executive order will impact the world of promo, if either would go back to college to get their MBA, the rebranding of a racially insensitive pancake company, a full review of Super Bowl ads, a “Party in the Back” full of fisticuffs, and so much more!

 

Huge thanks to our friends at PromoPulse for sponsoring this heart-shaped podcast!

Episode 31

February 5, 2021

You bet it’s time for a triple-F (First Friday of February) edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Barons of the Big Game talk about Bob McLean being named interim president of PPAI, the advantages and disadvantages of virtual award ceremonies, the efficacy of data mining as a business model, the questionable genius of the mask/Bluetooth earbuds mashup, “Big Game predictions” (may want to stay tuned in to the very end for that one), a Party in the Back that has to be seen to be believed, and so much more!  

 

A huge thanks to our friends at J.Charles for sponsoring this fine broadcast! 

Episode 30

January 29, 2021

It’s Friday and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the Promo Pair talk about how the new Clubhouse app can benefit the promo industry, major brands not advertising during the Super Bowl, what they liked – and didn’t like – about Dale Denham’s “Online 18” list, the amazing (and philanthropic) Bernie Sanders inauguration merchandise, the ridiculousness of the baseball hall of fame voting, a majorly fun “Party in the Back,” and much more!

 

A huge thanks to our friends at AIM Smarter – and their amazing diversity initiative – for sponsoring this week’s chairman-level #podcast. #brandivate

Episode 29

January 22, 2021

Plausibly live in and in front of your naked, steaming eyes, it’s time for a brand-new episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the cautious return of regional in-person shows, Bill’s experience at PPAI Direct-2-You, leveraging improv skills to help communicate, a Michigan marijuana dispensary using promo to promote health, the injection of private equity money into S&S Activewear, a crazy party in the back, and more!!

 

Huge thanks to our good friends over at PromoPulse for sponsoring this fine broadcast!

Episode 28

January 15, 2021

It’s a cold Friday but it’s time to warm up with a hot and fresh Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about commonsku’s skucon virtual event, whether fatherhood will change as a result of the pandemic, Burger King’s not-so-bold rebrand, the greatness that is Cobra Kai on Netflix, Kirby brings in a STRONG game for the “Party in the Back,” and so much more!

 

A warm expression of gratitude to PromoPulse for sponsoring this hot-cocoa level podcast!

Episode 27

January 8, 2021

It’s Friday and time for a brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss attending in-person tradeshows, firing the engine back up after time off, Budweiser trolling soccer goalies, what to expect at the PPAI Direct-2-You virtual EXPO, the brilliant KFC gaming console, Kirby gives out promo awards during the “Party in the Back,” and so much more!

 

Huge thanks to our friends at J.Charles for sponsoring this platinum-level podcast! They know you’re bummed you can’t travel to Vegas this year, so they are giving away a “white glove” experience at EXPO 2022 which includes limo service to and from McCarran airport and a four-night stay at the Delano hotel! To qualify, simply schedule and attend a meeting during PPAI Direct-2-You by clicking here. Yes, it’s just that simple!

Episode 26

January 1, 2021

Look, let’s be honest – you’re likely hungover from saying sayonara to 2020 which means we have ZERO expectations you’ll listen to this brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie before noon today. However, when you do listen, you can hear them talk about what the second round of stimulus means for the promo industry, they get out the crystal ball to share what they see ahead for the industry and beyond in 2021, make some wheels-off predictions, and so much more!

 

Huge thanks to the good strongs over at PromoPulse for sponsoring this first podcast of 2021!

Episode 25

December 25, 2020

You’ve opened all your presents, you’ve quietly spiked your coffee with Bailey’s, and it’s time for our Christmas gift to you: a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they chat about the Bic Graphic/Koozie Group acquisition of Imagen Brands, dissect Promo Year 2020 by sharing things that surprised them, the WTF moment of the year, best pivot, say goodbye to those who have left us, and the moments & people that inspired them, and an EPIC Party in the Back where Kirby chooses his favorite secular Christmas song using a 16-song, single elimination format! This is one you won’t want to miss – and this time we mean it!

 

HUGE thanks to PromoPulse and LogoMats for sponsoring this candy cane and eggnog level podcast!

Episode 24

December 18, 2020

It’s one week until Christmas Day, so why not listen to the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie while shopping – or wrapping – those last-minute gifts?!?! This week they talk about how Pantone FINALLY got the color(s) of the year right, the importance of awards as tools of validation, the challenge of repeating content, AIM Smarter forming a diversity council, the Cleveland Baseball Team selling offensive merchandise while changing their name, Kirby brings in a STRONG “Party in the Back,” and so much more!

 

Huge thanks to the good strongs over at PromoPulse and Goldstar for sponsoring this candy cane level podcast!

 

Episode 23

December 11, 2020

It’s Friday and time for the sort of famous, always notorious, Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they remember industry icon Tee Hamilton, industry leader Jeff Lederer saying goodbye to alphabroder/Prime, how each of them are using December to their advantage, the differences between starting and running a business during a pandemic, the lessons they think they will have learned from 2020 when looking back in five years, a holiday-movie themed party in the back, and so much more!

 

Big thanks to our pals at PromoPulse and Bel Promo for sponsoring this fine broadcast!

 

Episode 22

December 4, 2020

Oh, the weather outside is frightful, but the brand-new edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is so delightful! This week they talk about the shipping challenges disrupting the supply chain, the continual evolution of content marketing, whether custom branded Oreo’s are a threat to or the future of promo, the debate over the changes to a classic holiday Hershey Kisses commercial, the sauciest moment of the year as the McRib from McDonald’s returns – with a cause, a holiday cocktail themed “party in the back,” and so much more!

 

HUGE thanks to PromoPulse for sponsoring this Big Mac level podcast!

 

Episode 21

November 27, 2020

It’s a Friday – and tryptophan induced – Promo UPFront Podcast with Kirby Hasseman and Bill Petrie, this week they talk about the people in promo they are thankful for, reimagining productivity during the pandemic, whether sharing side hustles are good or bad, Arby’s deep fried turkey pillow, a great topic from Javier Melendez about being punished for caring about a brand, the return of the original rapid fire during the “party in the back,” and so much more!

 

Huge expressions of gratitude to our friends at PromoPulse and Pro Towels for their sponsorship of this fine, fine broadcast!

 

Episode 20

November 20, 2020

It’s the Friday before we all shove as much uncommon yardbird down our grateful gullets so you know it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the departure of Paul Bellantone and what’s next for both Paul and PPAI, the importance of a morning routine, business – and gift – planning for a second shutdown, Lou Weisbach re-enters the promo space, “brand hijacking” by social media bots, a “would you rather” party in the back, and so much more!

 

A HUGE thanks to our good pals at commonsku for sponsoring this pumpkin pie level podcast!

 

Episode 19

November 13, 2020

It’s Friday the 13th in 2020 which means there’s only one way to survive this day: a brand-new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week they talk about the proliferation of doom and gloom promo predictions for 2021, branding becoming more important than an organization’s true product (Tesla tequila anyone), an update on the presidential promo wars, whether companies believe in cause marketing or are simply “checking a box,” brands that need to enter the promo space, a fun “Party in the Back,” and so much more!!

 

A huge thanks to our friends at PromoPulse and Pro Towels for sponsoring the fine broadcast!

 

Episode 18

November 6, 2020

It’s the first Friday of November and time for your weekly dose of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they take a deep dive into the PPAI Expo Reimagined schedule, certification for masks, KFC shaves Colonel Sanders for Movember, musicians connecting – and making ends meet – via promo, luxury scratch & sniff t-shirts, the much-anticipated return of “fill in the blank,” and so much more!

A HUGE thanks to our friends over at commonsku for their sponsorship of this podcast that has all 11 of the original herbs and spices!

 

Episode 17

October 30, 2020

It’s the Friday before the scariest day of the year (not Halloween – election day) so you know it’s time for a steaming hot new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the shipping delays everyone will face the remainder of the year, Burger King’s reusable packaging (and the promo opportunities), in-person events, planning for 2021, the ASI Power 50, breaking a rut, and so much more! Plus, you don’t want to miss Kirby’s INSANE knowledge on display during the “Party in the Back!”

 

Huge thanks to the patriots over at PromoPulse for sponsoring this fine broadcast.

 

Episode 16

October 23, 2020

It's Friday and time for you to stop what you're doing (yes, right now) and watch/listen to the brand-new Promo UPFront #podcast with Kirby Hasseman & Bill Petrie! This week the promo pair talks about Hormel's "breathable bacon" face mask, the Q3 distributor sales reports from ASI and PPAI, Kirby has a challenge with a supplier and their communication, quitting social media, and so much more!!

 

A huge and sincere thanks go out to our friends at commonsku and PromoPulse for sponsoring this fine broadcast.

 

Episode 15

October 16, 2020

It’s a freaky Friday which means it’s time for a fresh episode of the Promo UPFront podcast with Kirby Hasseman & Bill Petrie! This week they talk the Biden fly swatter, UCLA vs. Under Armour, reacting to harsh – and anonymous – criticism, planning a virtual event (and PPAI’s virtual Leadership Development Workshop), Kirby drops an “F-Bomb” rendering this podcast PG-13, and so much more!

 

Huge thanks to our friends over at PromoPulse for sponsoring this candy-corn level podcast!

 

Episode 14

October 9, 2020

Somebody get us a doctor! It’s Friday and most certainly time for your dose of the Promo UPFront #podcast with Kirby Hasseman & Bill Petrie!! This week, they talk about the increase in in-person events, devaluing the sales process by being too nice, the new commemorative coin being sold via the White House gift shop, the newsworthiness of virtual sales meetings, the tragic death of Eddie Van Halen, a movie-themed “party in the back,” and so much more! We are so excited, we might as well jump!

 

A huge thanks to our friends at commonsku for sponsoring this red, white, and black striped podcast. 

 

Episode 13

October 2, 2020

It’s Friday and time for (another) PG-13 rated Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they have WHITE hot takes on the speed of campaign merchandise, PPAI Expo going virtual, the name change for BIC Graphic, the “interesting” new Pantone color, the outcome of the PPAI Board election, a new game for the “party in the back,” and so much more! Buckle up for this one, folks.

 

Huge thanks to our friends over at PromoPulse for their sponsorship of this fiery #podcast!

 

Episode 12

September 25, 2020

It’s Friday morning and time for your weekly dose of the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they discuss the promo distributor indicted for fraud, the Netflix docudrama, “The Social Dilemma,” volunteer burnout (and how to say no gracefully), the brilliant Miller Lite “cantenna” marketing campaign, a “get to know Bill” party in the back, and so much more!

 

Huge thanks to the positive good strongs at commonsku for sponsoring this fine broadcast!

 

Episode 11

September 18, 2020

It’s Friday which means it’s time to stop everything you’re doing and listen to the latest Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the controversial label in Patagonia shorts, the launch of Red Goldfish: Promo Edition by Roger Burnett and Stan Phelps, the introduction of an ad-supported phone from AT&T, making sure marketing is in alignment with sales, the new desktop Facebook, the greatness that is Cobra Kai on Netflix, a fun “Party in the Back,” and so much more!

 

Big thanks to PromoPulse for sponsoring this fine, PG-13 rated #podcast!

 

Episode 10

September 11, 2020

It’s the Friday of a short week so you know it’s time to get your day started right with the Promo UPFront Podcast hosted by Kirby Hasseman and Bill Petrie. This week they talk about the acquisition of Webb Company by HPG, embracing boldness in a time of crisis, Bill’s blog on the pros and cons of videoconferencing, the US Air Force crowd sourcing for uniform ideas, Kirby brings the heat during the “Party in the Back,” and so much more!

A thankful tip of the cap to the good goods over at commonsku for sponsoring this fine, mulleted podcast.

 

Episode 9

September 4, 2020

It's the Friday before the long Labor Day Weekend so while you're pretending to work, why not listen to the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie!! This week the promo pair talk about the PPAI Rising Star list, dangerous ingredients in some hand sanitizers, Walmart taking on Amazon Prime, whether the pandemic has finally killed the printed catalog, an EPIC party in the back, & so much more!

 

Go ahead, treat yourself, and listen to this cherry-wood level podcast before you fade into the three-day weekend!

 

Episode 8 - August 28, 2020

It's Friday and time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the excellent article by Joel Schaffer on PromoCorner calling out the lack of diversity in the promo industry - and what we can do about it, people getting (unjustifiably) upset about the proposed PPAI board slate, how to set goals in the middle of so much uncertainty, the continual challenge of working from home, Kirby shares his product of the week, and the ever-popular party in the back!

HUGE thanks to our friends at commonsku for sponsoring this diamond-level podcast!

 

Episode 7 - August 21, 2020

It's Friday and time for a steaming hot fresh edition of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! They are TRULY back this week and talk about more drama on the Promotional Products Professionals Facebook page where Bill "may" have been involved, does a realist actually exist between the optimist and pessimist, QR Codes making a strong comeback in the food service industry (and the promo/print opportunities there), trusting your team while on vacation, Bill has a FANTASTIC Party in the Back that everyone in the promo industry needs to hear, and so much more.

 

Big thanks to Hasseman Marketing's MasterClass for sponsoring this platinum-level podcast!

 

Episode 6 - August 14, 2020

Need a cure for the quarantine blues? Look no further than the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the PPAI survey for the second half of they year, they argue whether a realist exists, zoom lighting issues - including a live one Bill has to deal with, the importance of managing client expectations, how college town distributors can survive with the possibility of football being canceled, sports they are - and aren't - watching during the pandemic, Kirby shares his Promo Product of the Week, the always-popular Party in the Back, and so much more!

 

A HUGE thanks to the good strongs over at commonsku for their sponsorship and support!

 

Episode 5 - August 7, 2020

It’s Friday at 7:00 AM CDT which means it’s time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they dig deep into the promotional industry’s first in-person tradeshow since the onset of COVID-19, the hospitality industry’s shift as they try to survive, maintaining sanity during insane times, being careful with your brand, the “party in the back” dedicated to the 300th episode of Delivering Marketing Joy (and how well Kirby REALLY knows his show), and much more!

 

No sponsor this week, but we encourage you to support another industry hit by the pandemic – local music – by attending Jolin’s Music is Medicine Livestream Concert + Birthday Party on August 15th. HUGE shout out to Brian Jolin and Danny Rosin for putting this together!

 

Episode 4 - July 31, 2020

It's Friday and most definitely time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie! This week they talk about the incredible State of the Industry report put out by ASI, the reopening of LA Apparel, obsessing over content analytics, CES canceling their tradeshow and what it means for PPAI Expo, Kirby shares his product of the week, and much more!

Big thanks to our friends at commonsku for sponsoring this fine broadcast!

 

Episode 3 - July 24, 2020

It's Friday and time for a brand spanking new edition of the Promo UPFront Podcast - the mullet of all podcasts - with Kirby Hasseman and Bill Petrie. This week they talk about brandvocate week and using promo to launch a company, the ASI Food Bank Drive, the success of online conferences, the ASI Counselor Awards from home, a new game debuts during the party in the back, and so much more. Buckle up!

 

Huge thanks to our friends at Goldstar for their sponsorship and support!

 

Episode 2 - July 17, 2020

It's Friday morning and time for a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today they talk about Zoom fatigue and if it's a real thing, the (second) shut down of Los Angeles Apparel due to COVID-19 code violations, the potential removal of TikTok by the United States, wearing masks in public, athletic masks, the party in the back, and so much more! And, yes, you can actually hear both hosts this week! 

A huge thank you to commonsku for sponsoring this soon-to-be award winning broadcast!

 

Episode 1 - July 10, 2020

It's Friday and time for your FIRST dose of the weekly Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the launching of brandivate - the new company started by Bill Petrie and Kelsey Cunningham, the branding problems of the Washington Redskins, the importance of marketing with promo during these "unprecedented" times, what back to school might look like, the party in the back, and much more!

Huge thanks to commonsku and Vault for sponsoring this non-award winning podcast! Also, a shout out to the amazing Jason Nokes for that sweet theme music!