EPISODES 1 - 10

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Episode 10

September 11, 2020

It’s the Friday of a short week so you know it’s time to get your day started right with the Promo UPFront Podcast hosted by Kirby Hasseman and Bill Petrie. This week they talk about the acquisition of Webb Company by HPG, embracing boldness in a time of crisis, Bill’s blog on the pros and cons of videoconferencing, the US Air Force crowd sourcing for uniform ideas, Kirby brings the heat during the “Party in the Back,” and so much more!

A thankful tip of the cap to the good goods over at commonsku for sponsoring this fine, mulleted podcast.

 

Episode 9

September 4, 2020

It's the Friday before the long Labor Day Weekend so while you're pretending to work, why not listen to the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie!! This week the promo pair talk about the PPAI Rising Star list, dangerous ingredients in some hand sanitizers, Walmart taking on Amazon Prime, whether the pandemic has finally killed the printed catalog, an EPIC party in the back, & so much more!

 

Go ahead, treat yourself, and listen to this cherry-wood level podcast before you fade into the three-day weekend!

 

Episode 8 - August 28, 2020

It's Friday and time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the excellent article by Joel Schaffer on PromoCorner calling out the lack of diversity in the promo industry - and what we can do about it, people getting (unjustifiably) upset about the proposed PPAI board slate, how to set goals in the middle of so much uncertainty, the continual challenge of working from home, Kirby shares his product of the week, and the ever-popular party in the back!

HUGE thanks to our friends at commonsku for sponsoring this diamond-level podcast!

 

Episode 7 - August 21, 2020

It's Friday and time for a steaming hot fresh edition of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! They are TRULY back this week and talk about more drama on the Promotional Products Professionals Facebook page where Bill "may" have been involved, does a realist actually exist between the optimist and pessimist, QR Codes making a strong comeback in the food service industry (and the promo/print opportunities there), trusting your team while on vacation, Bill has a FANTASTIC Party in the Back that everyone in the promo industry needs to hear, and so much more.

 

Big thanks to Hasseman Marketing's MasterClass for sponsoring this platinum-level podcast!

 

Episode 6 - August 14, 2020

Need a cure for the quarantine blues? Look no further than the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they talk about the PPAI survey for the second half of they year, they argue whether a realist exists, zoom lighting issues - including a live one Bill has to deal with, the importance of managing client expectations, how college town distributors can survive with the possibility of football being canceled, sports they are - and aren't - watching during the pandemic, Kirby shares his Promo Product of the Week, the always-popular Party in the Back, and so much more!

 

A HUGE thanks to the good strongs over at commonsku for their sponsorship and support!

 

Episode 5 - August 7, 2020

It’s Friday at 7:00 AM CDT which means it’s time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie. This week they dig deep into the promotional industry’s first in-person tradeshow since the onset of COVID-19, the hospitality industry’s shift as they try to survive, maintaining sanity during insane times, being careful with your brand, the “party in the back” dedicated to the 300th episode of Delivering Marketing Joy (and how well Kirby REALLY knows his show), and much more!

 

No sponsor this week, but we encourage you to support another industry hit by the pandemic – local music – by attending Jolin’s Music is Medicine Livestream Concert + Birthday Party on August 15th. HUGE shout out to Brian Jolin and Danny Rosin for putting this together!

 

Episode 4 - July 31, 2020

It's Friday and most definitely time for the mullet of all podcasts: Promo UPFront with Kirby Hasseman and Bill Petrie! This week they talk about the incredible State of the Industry report put out by ASI, the reopening of LA Apparel, obsessing over content analytics, CES canceling their tradeshow and what it means for PPAI Expo, Kirby shares his product of the week, and much more!

Big thanks to our friends at commonsku for sponsoring this fine broadcast!

 

Episode 3 - July 24, 2020

It's Friday and time for a brand spanking new edition of the Promo UPFront Podcast - the mullet of all podcasts - with Kirby Hasseman and Bill Petrie. This week they talk about brandvocate week and using promo to launch a company, the ASI Food Bank Drive, the success of online conferences, the ASI Counselor Awards from home, a new game debuts during the party in the back, and so much more. Buckle up!

 

Huge thanks to our friends at Goldstar for their sponsorship and support!

 

Episode 2 - July 17, 2020

It's Friday morning and time for a brand new Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today they talk about Zoom fatigue and if it's a real thing, the (second) shut down of Los Angeles Apparel due to COVID-19 code violations, the potential removal of TikTok by the United States, wearing masks in public, athletic masks, the party in the back, and so much more! And, yes, you can actually hear both hosts this week! 

A huge thank you to commonsku for sponsoring this soon-to-be award winning broadcast!

 

Episode 1 - July 10, 2020

It's Friday and time for your FIRST dose of the weekly Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week they talk about the launching of brandivate - the new company started by Bill Petrie and Kelsey Cunningham, the branding problems of the Washington Redskins, the importance of marketing with promo during these "unprecedented" times, what back to school might look like, the party in the back, and much more!

Huge thanks to commonsku and Vault for sponsoring this non-award winning podcast! Also, a shout out to the amazing Jason Nokes for that sweet theme music!