EPISODES 76 - 100
June 3, 2022
It’s an EPIC edition of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie as they drop episode 100 right in front of your naked, steaming eyes and ears. Today the Centurion’s of Consistency talk about beer-flavored charcoal from Miller Lite, discuss the invention of edible tape to stop burritos from leaking, chat about Michelob Ultra capitalizing on a viral picture for their marketing (including merch), muse about how Canva is changing the graphic design game, wonder about the efficacy of an interestingly-shaped cereal designed to kickstart uncomfortable conversations, a special version of the theme song composed by Jason Nokes that you MUST hear, the return of either/or during the “party in the back” and so much more!
We wouldn’t have made it 10 episodes, let alone 100, without amazing sponsors like our pals at Blue Generation. Not only do they have an amazing sense of style and fashion that allows them to live at the apparel intersection of retail and promo, but the people behind the brand are also equally fabulous. When you’re ready to level-up your apparel game, visit bluegeneration.com – you won’t be sorry you did.
May 27, 2022
It’s time for episode 99 of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie. Today the duo of decoration talk about the implications of Pepsi ending their relationship with the Super Bowl halftime show, ponder if marketing on Twitter is worth the effort, have a very candid and personal discussion about mental health in the workplace, chat about 40% of employees want to leave their jobs after only six months, wonder how to celebrate episode 100 of this very broadcast, and so much more!
Free platinum-level content wouldn’t be possible without the support of companies like PromoPulse. Their AMP marketing platform is the perfect vehicle for distributors looking to get their message delivered in a stunningly beautiful way. Learn more at promopulse.io/amp – you won’t be sorry you did.
May 20, 2022
There’s no time like the present to drop episode 98 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the promo pair talk about Nike bringing back Mars Blackmon and whether it’s a smart marketing move, share some lessons learned from Joe Rogan – with one they REALLY agree with, look at reasons someone might want to fire a customer, get excited about the virtual industry concert to support PPEF, and so much more!
Patriotic content like this wouldn’t be free without the support of great organizations like Shepenco. Not only do they have amazing cost-effective merchandise, the people behind the brand are second to none. To view their awesome offerings, head over to Shepenco.com. If you want some random samples or free good, email Alex Moltz at email@example.com – you won’t be sorry you did.
May 13, 2022
There’s only one way to avoid bad luck on Friday the 13th and that’s by listening to episode 97 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about the blog Bill wrote calling on the industry to be intentional about diversity, equity, and inclusion (DEI), discuss when (if) companies grow too large to adequately service their clients, muse on being intentional about surrounding yourself with people to make you better, chew on how Zoom (and any company) can succeed after the pandemic, and much more!
Platinum-level content like this wouldn’t be available without the support of fabulous companies like Evans Manufacturing. No supplier in the promotional products industry makes it easier for distributors – period. Head over to evans-mfg.com to learn more.
May 6, 2022
There’s only one way to nurse a Cinco de Mayo hangover, and that’s by listening to episode 96 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branding talk about Apple being called out for producing work from home electronics while mandating the return of employees to campus, Bill goes on a rant about a social media post bashing the people behind the excellent work of PromoStandards– and Kirby agrees with him, discuss how exhibitors are really bringing value to speed dating events and how that might shape the future of tradeshows, applaud Google for bringing digital marketing education to the masses, Bill forces Kirby to complain about things in a very fun Party in the Back, and so much more in this action-packed podcast!
Platinum content like this wouldn’t be free without the sponsorship of amazing organizations like Blue Generation! When your client needs specific apparel hues like berry, cactus, salmon and just about every color of the rainbow, look no further than Blue Generation. To learn more, visit them at bluegeneration.com.
April 29, 2022
There’s only one way to celebrate the final Friday of April 2022: by dropping episode 95 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the taskmasters of twitter talk about whether Elon Musk purchasing twitter is good, bad or meh, take a deep dive into the trend of simplicity in branding and ways you can create it in your own organization, discuss a brilliantly flawsome marketing campaign from Burger King, and much more!
Platinum-level content like this wouldn’t be possible without the support of amazing organizations like Evans Manufacturing. When you’re looking for a supplier that as mastered the art of making things easy, look no further than Evans! You can visit them at evans-mfg.com.
April 22, 2022
On this Earth Day we celebrate dropping episode 94 of the carbon-neutral Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the knuckleheads of naming rights talk about mid-scale retail brands coming to promo, ponder selling naming rights to just about everything (and suggest some potential opportunities for Kirby), discuss whether the subscription model for media/entertainment has jumped the shark in light of the dramatic Netflix subscriber loss, share how they feel when people publicly announce they are leaving social media, and so much more!
Environmentally friendly and platinum-level entertainment wouldn’t be possible without support from amazing companies like Shepenco. As summer approaches, don’t forget about patriotic pencils for community events, historical sites/museums, and candidates for local elections. Plus, use the code “SHEPENCO22” on your next order for free good or email Alex Moltz at firstname.lastname@example.org for random samples!
April 15, 2022
Holy Hole in a donut Batman, it’s episode 93 of the Promo UPFront Podcast with Kirby Hasseman & Bill Petrie! This week the defenders of decorated merchandise discuss the Promotional Products Work Expo virtual end-user show from PPAI, applaud a brilliant and timely marketing campaign by Krispy Kreme, ponder if it’s a good idea to partner potentially NSFW marketing with a global cause, take a deep dive into the biggest recruiting mistake – and how to rectify it, giggle with an appearance of the Party in the Back, and so much more!
Platinum content like this wouldn’t be possible – and certainly not for free – without the sponsorship of our good friends from Brentwood Line. Don’t settle for flimsy and wafer-thin camp chairs! Instead, head over to brentwoodline.com to see their amazing of camp chairs that will last years and not just weeks!
April 8, 2022
Oh, you know it’s a Friday when episode 92 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie drops! This week the Rear Admiral’s of the Rebrand talk about, well, the rebranding of Jack Nadel International to “Nadel,” discuss why the resurgence of record collecting is important to marketing, take a deep dive into the value of marketing in the metaverse, share whether they would use Uber for booking travel, and so much more!
A HUGE thanks to our friends at Blue Generation for sponsoring this platinum-level podcast. When your client is seeking specific colors like sage, aqua, salmon, safety orange, sangria, maize, or a host of other hues, Blue Generation has you covered. Simply visit bluegeneration.com to see how they have a tint, shade, and tone for every lifestyle.
April 1, 2022
No fooling around, it’s time for episode 91 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the promo pair talk about why brands should avoid pulling an April Fool’s joke on their audience, applaud PPAI for (finally) introducing a content marketing category for the Pyramid Awards, discuss how a personal brand can take a huge hit by making an even bigger public mistake (they’re looking at you, Will Smith), cheer the great efforts by PromoCares group to help the humanitarian crisis in Ukraine, debate the merits of Coors Light marketing beer-flavored lollipops, and more!
HUGE thanks to our friends over at Brentwood Line for sponsoring this platinum-level podcast. For a no-headache solution for high-quality coolers, blankets, camp chairs, and camo merchandise, visit brentwoodline.com!
March 25, 2022
It’s already the first Friday of spring and episode 90 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is here to welcome you to the warmer weather this weekend. Today the Maven’s of Motion Pictures debut a new series called “You’re in Charge” where they take on a troubled business and share how they would try to save it and to kick it off they take a hard look at AMC Theaters. Other topics include the challenges and opportunities of Starbucks phasing out paper cups in the United States and Canada by 2025 and Netflix moving to prohibit the sharing of passwords (good luck with that).
We couldn’t provide platinum-level content for free without the friendship and support of good people like our friends at Tervis. Beginning April 1, they are running a Q2 special on the 20 oz. and 30 oz. famous stainless steel Tervis tumblers: priced below EQP, no setup charge, and low MOQ. Head over to tervispromos.com beginning April1 for all the details
March 18, 2022
It’s Friday and time to drop episode 89 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie on a few eager listeners. This week the Sultans of Shenzhen talk about the trend of consumer brand tattoos, ponder how the shutdown of both Shenzhen and Guangong will further stretch the supply chain, share a golden rule of client communication, opine on Dov Charney’s (LA Apparel) bankruptcy filing, and dig deep into Coca-Cola’s “Starlight” flavor and how it might damage their brand, and so much more!
HUGE thanks to our pals at Shepenco for sponsoring this fine podcast. Remember, if you use the code “SHEPENCO22” on your next order, you’ll receive FREE GOODS! For all the details, email our good friend Alex Moltz at email@example.com!
March 11, 2022
It’s Spring Break and time to drop episode 88 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week, the promo pair share the great work PPEF is doing, talk about the Tee Hamilton Scholarship from PromoKitchen, discuss the value of understanding the attributes of and marketing to your ideal client, muse on how brands are responding to the Russian invasion of Ukraine, ponder what brands they want to go viral after Vaseline did in March after over 150 years in existence, and so much more!
March 4, 2022
It’s the first Friday of March which means it’s time for a VERY special edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! That’s right, in celebration of National Women’s Month the podcasting pair reveal their annual list of Powerhouse Women in Promo by sharing their choices for most creative woman, trailblazer, woman they would hire to run a company, and many more categories!
February 25, 2022
That’s right, it’s time again for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. On episode 86 the Field Generals of Fiscal Year Sales talk about the recently released ASI 2021 distributor sales figures, take a deep dive into Dale Denham’s #Online18 annual list of influencers in the promotional products industry, debate when it’s time to push back against a client when it comes to creative work, ponder how many hours a week a successful salesperson is truly “working,” and so much more!
February 18, 2022
It’s Friday and time for your weekly dose of platinum-level broadcasting better known as the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the promo pair talk about PPAI’s Direct 2 You virtual event coming up on 2/22/22, chat about building a business midlife from Seth Godin & Gary Vaynerchuk, review the best, worst, and WTF ads from the Super Bowl, share how to follow Tillamook’s lead by creating branded merch drops for your clients, and so much more!
February 11, 2022
It’s Friday and time to drop episode 84 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the marketing mavens talk about Jason Lucash leaving HUB Promotional Group and his legacy in the promotional products industry, discuss the insane growth of Amazon and their amazing marketing revenue, banter about M&M’s morphing their mascots for inclusivity, ponder about the “Love Cloud,” chat about Super Bowl NFTs, laugh at the prop bets for the big game, and so much more!
February 4, 2022
It’s Friday and time for episode 83 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Badges talk about whether it makes sense to have a storefront for your promo business, dissect the new nickname for the Washington Football Team, marvel at Peloton selling $100M in branded apparel in 2021, discuss the genius of Oscar Mayer’s horizontal efforts into the skincare market, Bill brings back rapid fire during the Party in the Back, and so much more.
HUGE thanks to our friends at Blue Generation for sponsoring this platinum-level podcast.
January 28, 2022
And JUST like that it’s time for episode 82 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Barons of Branded Merch talk about the new AR tool from SnugZ, the amazing growth of entrepreneurship coming out of the “great resignation,” amazing statistics about email marketing, Amazon opens up a physical apparel store in California, the Ohio State men’s basketball team band together to profit from the Name, Image, Likeness opportunity for student athletes, Kirby grills bill on his favorite decade – the decadent 80s, and so much more!
January 21, 2022
Let go! It’s time for episode 81 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the Tank Commanders of the Tom Show talk about the business road back to normal, impact from the skucon virtual conference from commonsku, the relationship between pro football players and branding, custom merchandise from the video game industry, Bill quizzes Kirby on regional terms from the United States, and so much more!
January 14, 2022
Live in front of your naked, steaming eyes it’s episode 80 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the professors of promo were live from the PPAI Expo in fabulous Las Vegas and discussed the similarities and differences of this edition of Expo, and end-user (and virtual) version of Expo coming out soon, running a business while attending a conference, the return of corporate casual, we learn a little about Bill’s preferences when visiting Las Vegas, and so much more!
This episode was made possible by the good folks at Shepenco and their amazing line of writing instruments!
January 7, 2022
It’s Friday which means it’s time to drop episode 79 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie. This week the Sergeants of Swag talk about continually evolving environment which creates many challenges for in-person trade shows, discuss the phrases that have been voted to be banished in 2022, evaluate the promotional products “silly season” of acquisitions, mergers, and promotions, share everything you need to know to get ready for PPAI Expo this year, Bill pins Kirby down on how he will eat when he’s out of town, and so much more!
HUGE Thanks to our friends at Blue Generation for sponsoring this platinum-level broadcast. If you’re going to be at PPAI Expo in Las Vegas next week, stop by their booth (#3243) to see their fashion-forward approach that will help you grow your sales!
December 31, 2021
It’s episode 78 – and the final episode of 2021 – of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. Today the promo pair keep it brief with a discussion of how to maintain consistency when outside forces like illness strikes, how to plan for an Expo when the environment is changing so rapidly, and not a lot more thanks to Bill’s “mystery” virus.
A special thanks to all of you who take the time to listen to us each and every week – you’ll never know how much it truly means to us so, thank you.
December 24, 2021
It’s a Christmas Eve edition of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! Today the Majors of Merriment discuss the challenges PPAI Expo faces in January, wax poetic about the ASI Product of 2021, debate crypto and NFT’s as they relate to the future of promo, discuss branding trends you’ll see in 2022, a fabulous party in the back, and so much more!
This tinsel-level podcast is sponsored by Bill and Kirby’s education session at PPAI Expo. Click here for more details!
December 17, 2021
Well, well, well…it’s already time for episode 76 of the Promo UPFront podcast with Bill Petrie and Kirby Hasseman! Today the promo pair talk about PPAI pulling the plug on Promo Connect, debate an article from LinkedIn that states you don’t have a brand until people buy your merch, opine on Pantone releasing their annual “Color of the Year” for 2022, debate Kirby’s take on how elements impact his sports viewing experience, Bill is challenged to pick a mascot for brandivate during the Party in the Back, and so much more!
A HUGE thank to our friends at Blue Generation for sponsoring the Very Peri podcast!