Mission

brandivate ignites and accelerates the growth of our clients through market innovation, tireless motivation, and the continual pursuit to elevate all aspects of their business. 

Vision

To empower every client to achieve their dreams and reach their business goals. 

Leadership

BP new headshot.jpg
Bill Petrie

Managing Partner

With over 20 years working in executive leadership positions in the promotional products industry, Bill is well poised to work with small and medium-sized suppliers and distributors who are seeking to grow their businesses responsibly. 

A featured speaker at the PPAI Expo and Immediate Past President of the RAC (Regional Association Council) Board, Bill has extensive real-world practice coaching sales teams, creating successful marketing campaigns, executing content marketing strategies, developing industry-leading education, and implementing marketing and sales plans that generate immediate and positive results for brandivate clients.

In his off-hours, Bill likes to spend time in his back yard (affectionately referred to as "the Back 40") smoking all manner of food. He also enjoys cooking, creating craft cocktails, music, and spending time with his wife, Sandy, their 17-year-old twin boys, Drew and Mitch, and their coonhound puppy, Shelby.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
shelby.jpg
Shelby

CSO

(Chief Sleeping Officer)

While a relative newcomer to brandivate, Shelby has already made an impression as big as her bark. She has a knack for chewing on both creative ideas and random furniture.

Unlike Louise, Shelby knows the exact right time to slow things down to ensure all brandivate associates are well-rested. You can usually find her on a couch or anywhere the sun is shining.

 

When not sleeping, Shelby channels her true coonhound self and loves to howl, chase "varmints" on the Back 40, and play with anyone who will give her attention. 

Kesls.jpg
Kelsey Cunningham

Managing Partner

Kelsey brings over 15 years of creative marketing and sales experience to brandivate. One could say she grew up in the promotional products industry as her family owns a successful distributorship in the Houston area.

Having worked in leading distributorships, suppliers, and service providers, Kelsey has a complete understanding of every aspect of the industry which allows her to develop targeted campaigns that move an audience to action. 

Kelsey works collaboratively with brandivate clients to ensure their messaging stands out in an increasingly crowded marketplace. With extensive experience in branding, marketing strategy, logo design, and digital advertising, Kelsey is poised to help each client not just expand their reach, but capitalize on it. 

When not working, Kelsey enjoys cooking, music, laughing, hanging out at the lake, golf, traveling, and spending time with her husband, Aaron, and their 3-year-old bulldog, Louise. 

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
Super Louise.png
Louise

CMO

(Chief Music Officer)

Louise brings over 3 years of experience to brandivate and fully understands when a distraction is needed to help foster the creative process. 

 

Louise keeps the energy at brandivate at a very high level and also doubles as head of security for the company. In other words, she may look sweet but you really don't want to get on her bad side.

 

When not playing tug-of-war or spending time with her family, Louise also has a love of music with her favorite bands being Winery Dogs, Skinny Puppy, Snoop Dogg, The Bloodhound Gang, and Three Dog Night.

  • Instagram